Coordinator, International Market Research

Job Description

Come join the Marketing Strategy and Insights team at Paramount Pictures and be part of a dynamic group who work across the entire lifecycle of the theatrical movie experience! Unlike traditional marketing, our insights team is involved from concept to release, ensuring the consumer's voice is at the heart of every decision from brand development to fan engagement, to the actual movie in its final editorial stage, to identifying messaging for creative marketing materials that truly resonate. The Insights team drives impactful, data-driven decisions through audience surveys, focus groups, ethnographies, and screenings. Our global insights inform production and tailor marketing campaigns that excite moviegoers worldwide.

Responsibilities Overview

We're looking for curious, driven individuals with a love of movies and an aptitude for business strategy, psychology, sociology, and/or storytelling to join our Insights team. If you're a natural problem-solver who thrives on understanding people and uncovering the ''why'' behind their behaviors, we want you. The ideal candidate is not only analytical and skilled at working with large datasets, but also a good communicator who loves translating insights into actionable strategies creative people can understand. If you're excited by the idea of diving deep into consumer behavior, market trends, and how movie content connects with worldwide audiences -this is the role for you!

The Coordinator, International Market Research will assist the Marketing Strategy and Insights team with the design, execution, analysis and presentation of quantitative and qualitative market research projects to provide insights and recommendations to the Theatrical Marketing and Production teams.

Responsibilities Include:
• Support the team at all stages of custom research projects (e.g., questionnaire design, link testing, data analysis, slide creation)
• Analyze large amounts of quantitative and qualitative data and turn data into actionable, story-driven insights
• Create visually appealing presentations in Power Point that easily communicate strategy and learnings for non-research audiences
• Coordinate weekly international tracking survey, ensuring accuracy of title and release date information in the top 10 markets
• Maintain a number of reporting databases critical to the department (e.g., ad testing, exit polling results, talent popularity polls).
• Populate and proof data on various documents and charts for internal distribution
• Analyze test screenings by synthesizing closed-ended and open-ended responses
• Update weekly calendars and charts
• Provide back-up support to the administrative roles within the department (e.g., scheduling, Finance)
• Desk research
• Be a vocal and active contributor to brainstorming sessions / meetings
• Be excited by movies and in tune with current releases

Basic Qualifications and Skills
• BA or BS with a track record of high achievement
• 1+ years of professional work experience in insights, research or marketing strategy within a studio or agency environment
• High comfort level with analyzing and synthesizing quantitative information
• Excellent visual communication skills (high PowerPoint proficiency required), with the ability to create engaging, data-driven presentations that effectively tell a story for non-research audiences
• Strong proficiency in Excel, including expertise in data manipulation using formulas, filters, formatting and advanced functions
• Meticulous attention to detail and accuracy
• A demonstrated interest in international consumer behavior and cultural awareness. Curious about adapting content and marketing strategy for diverse, global audiences.
• Strong interest in entertainment marketing, social science trends, emerging media and technology
• Highly organized with the ability to work under pressure and handle multiple projects in a deadline-driven environment
• Digital and internet savvy
• Foreign languages and/or international experience a plus

Founded in 1912, Paramount Pictures works with talented filmmakers to produce and distribute entertainment around the world. The film studio's iconic logo has opened some of the most successful and beloved films in cinematic history, including timeless classics such as The Godfather, Chinatown, Forrest Gump and Titanic; and blockbuster franchises such as Star Trek, Transformers, Mission: Impossible and Sonic the Hedgehog. Recent, innovative, break-out films such as The Wolf of Wall Street, Arrival, Rocketman, and A Quiet Place have added to Paramount's film legacy. With a beautiful 65-acre lot in the heart of Hollywood, a worldwide network of offices and a culture of engagement, Paramount Pictures' passionate employees ensure the studio continues to deliver creativity and innovation to a dynamic industry. Paramount Pictures controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group. Paramount Pictures is a subsidiary of Paramount, which connects with billions of people worldwide through its global brands including MTV, CBS, Paramount Network, Nickelodeon, Comedy Central, BET and streaming service Paramount+.

ADDITIONAL INFORMATION

Hiring Salary Range: $50,000.00 - 56,000.00.

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.

https://www.paramount.com/careers/benefits

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-d9071k-13-58-134-142-42 in your application.