Vice President, eCommerce and CRM

Job Description

On Location is seeking a Vice President, Ecommerce & CRM to play a pivotal role in leading the e-commerce/direct to consumer strategy. The VP, Ecommerce & CRM will be responsible for driving online revenue by understanding the profile and motivations of online buyers. The VP will work cross-functionally across teams including Product, Ticketing, Marketing, Guest Services and Technology to optimize the eCommerce and CRM channels to grow consumer engagement and revenue. Reporting into the EVP/GM, On Location, the VP, Ecommerce & CRM will manage a team of high-performing ecommerce, platform and CRM marketers.

Key Responsibilities

Strategy and Planning
• Develop and execute a comprehensive e-commerce and direct to consumer CRM strategy aligned with the overall objectives of each event business line.
• Collaborate with key stakeholders to identify business opportunities, market trends, and competitive insights.
• Conduct research to map target audiences with appropriate products.

Team Leadership
• Build and lead a high-performing e-commerce team, fostering a culture of innovation, collaboration, and excellence.
• Provide guidance and support to team members to ensure successful implementation of strategic initiatives.

E-commerce & CRM Operations
• Oversee the end-to-end e-commerce strategy and plan, website management, product listings, inventory management, and order fulfillment.
• Optimize user journey from prospect to buyer to post-event advocate.
• Implement best practices for user experience, conversion optimization, and customer satisfaction.

Technology Integration/Vendor Management
• Stay abreast of emerging technologies and implement solutions that enhance the e-commerce platform's functionality and performance.
• Collaborate with the Technology teams to provide input and recommendations into the website and online user experience.
• • Identify, evaluate, and manage relationships with external vendors, agencies, and technology partners to support digital marketing and platform initiatives.

Marketing And Promotion
• Collaborate with the marketing team to create and execute effective digital marketing campaigns to drive traffic, increase conversion rates, and boost sales.
• Develop and implement promotional strategies to capitalize on the unique aspects of the event.

Revenue Generation
• Set and achieve revenue targets through the sale of tickets, and other e-commerce offerings in collaboration with General Managers and ticketing team.
• Explore and develop partnerships with relevant brands and sponsors to maximize revenue opportunities.

Customer Experience
• Collaborate with the Guest Services team to enhance the overall customer experience, ensuring a user-friendly interface, personalized engagement, and timely customer support.
• Implement data-driven approaches to analyze customer behavior and preferences, optimizing the platform accordingly.

Analytics And Reporting
• Establish key performance indicators (KPIs) and regularly analyze data to evaluate the success of e-commerce initiatives.
• Generate reports and insights to inform strategic decisions and continuous improvement.
• Conduct post-event analysis to evaluate the success of the ecommerce initiatives, identify areas for improvement, and gather insights for future events.

Qualifications
• Bachelor's degree in business, marketing, or a related field.
• Proven experience in e-commerce leadership roles, preferably within the sports or entertainment industry.
• Experience maximizing and optimizing Salesforce Marketing Cloud a plus.
• Strong understanding of digital marketing, CRM, technology trends, and e-commerce best practices.
• Strong analytical skills with the ability to translate data into actionable insights.
• Exceptional leadership and team management skills.
• Demonstrated ability to drive revenue growth and meet business targets.
• Excellent communication and collaboration skills.
• Flexibility to adapt to the dynamic and fast-paced nature of the live events environment.
• Appreciation of popular culture, and ability to contribute to an understanding of the interests of consumers across key passion points (sport, culture, art, fashion, music and entertainment)

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world's diverse voices.  

Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Range Minimum:
$161,250 annually

Hiring Range Maximum:
$215,000 annually

Jobcode: Reference SBJ-gp6pye-3-144-91-130-42 in your application.