Manager, B2B Marketing - FIFA World Cup 26

Job Description

The Role and What You'll Do: 

The B2B Marketing Manager for the Official Hospitality Programme
of the FIFA World Cup 26™ will be part of our B2B corporate marketing team and responsible for marketing hospitality offerings for the tournament . You r role will focus on executing a B2B marketing strategy targeting corporate and high-net worth individual s through demand generation and sales enablement programs.

B2B Marketing Execution
• Execute on B2B campaigns , both d irect to businesses and high-net worth individuals that drive demand and leads for the Corporate Sales Teams
• Work on personas and buyer journeys related to high - net worth individuals and corporate buyers in key markets
• Work on value proposition and key messages for high - net worth individuals and corporate buyers in key markets
• Manage the creation of exciting campaigns - liaising with digital services and creative teams
• Manage lead generation activities to support corporate sales teams
• Work cross-functionally with other teams within On Location to gather learnings and insights

Marketing Activation and Reporting
• Manage onsite activations, digital program and direct marketing campaigns
• Interpret marketing metrics , build and shar e reports with sales and marketing leadership
• W ork closely with digital marketing team to build and execute corporate marketing campaigns
• Support sales enablement needs of corporate sales team (not limited to sales presentations, ABM emails/social, events, etc.)
• S ubmit creative intake forms and creative briefs
• Align with PR and B2C marketing on Corporate activations
• Pivot quickly from marketing activities that are under performing
• Work with agencies

You Have These:
• 3-5 years in Corporate, B2B marketing , 1- 2 in a sports marketing environment
• Experience executing lead generation campaigns
• Experiential marketing experience
• P revious experience marketing to C-level, high-net worth individuals required ; marketing to Employee Engagement (HR) experience a plus
• Experience building reports and insights related to lead generation /demand generation activities
• MarTech experience – CRM, Sales Enablement, ABM, Revenue Orchestration tools/platforms
• U nderstand North America ''local market '' , and international soccer fans and milestone moments affecting marketing
• U nderstand and value working closely with Sales in partnership for success
• S elf-starter and driven, comfortable working in a fast-paced environment
• Eager and willingness to roll-up sleeves and jump in

How we work: 

Endeavor is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.

Don't meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

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Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Range Minimum:
$60,406 annually

Hiring Range Maximum:
$80,000 annually

Jobcode: Reference SBJ-r77qx9-13-58-29-69-42 in your application.