Senior Manager, B2B Marketing - FIFA World Cup 26

Job Description

The Role and What You'll Do: 

The Senior Manager, B2B Marketing for the Official Hospitality Programme
of the FIFA World Cup 26™ will be part of our B2B corporate marketing team and responsible for marketing hospitality offerings for the tournament . You r role will focus on building a B2B marketing strategy targeting corporate and high-net worth individual s through demand generation programs including email marketing, paid partnerships (sponsorships), tradesh ows and digital . This role will also mentor and lead a Corporate Marketing Manager.

B2B Marketing Strategy
• D evelop successful B2B campaigns , both d irect to businesses and high-net worth individuals that drive leads for the Corporate Sales Teams
• D rive the creation of exciting campaigns - liaising with digital services and creative teams
• D evelop personas and buyer journeys related to high - net worth individuals and corporate buyers in key markets
• D evelop value proposition and key messages for high - net worth individuals and corporate buyers in key markets
• Manage and execute lead generation activities to support corporate sales teams including but not limited too email marketing, paid partnerships (sponsorships), tradeshows and digital
• Hire and manage a Corporate M arketing M anager
• Collaborate with other B2B teams within On Location to execute joint programs

Marketing Activation and Reporting
• Manage budget and reporting related to B2B corporate marketing strategy
• Interpret marketing metrics, build and shar e reports with sales and marketing leadership
• W ork closely with digital marketing team to build and execute corporate marketing campaigns
• Support sales enablement needs of corporate sales team (not limited to sales presentations, emails/social, events, etc.)
• S ubmit creative intake forms and direct creative briefs
• Align with PR and B2C marketing on Corporate activations and events
• Pivot quickly from marketing activities that are under performing
• Travel as needed to event activations in North America

You Have These:
• 5-8 years in Corporate, B2B marketing
• Experience executing lead generation campaigns that result in a high-number
of opportunities for Sales team
• Experience defining reporting requirements and insights related to lead generation /demand generation activities
• MarTech experience – CRM, Sales Enablement, ABM, Revenue Orchestration tools/platforms
• U nderstand and value working closely with Sales in partnership for success
• S elf-starter and driven, comfortable working in a fast-paced environment
• Ability to make strategic decisions, always keeping what's best for the business at the forefront
• Eager and willingness to roll-up sleeves and jump in

How we work: 

Endeavor is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.

Don't meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

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Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Range Minimum:
$93,750 annually

Hiring Range Maximum:
$125,000 annually

Jobcode: Reference SBJ-r77qb6-18-191-209-202-42 in your application.