Brand Manager

Job Description

Brand Manager (Fixed Term Contract - 12 months)

Job Summary
Reporting to the Senior Brand Manager; this Brand Manager develops and executes innovative, industry-leading insight-driven consumer marketing campaigns in line with Studios strategy (Theatrical & Streaming) for Disney & Disney Live-Action, Pixar and Avatar.

In this role, you will be leading a Studios Marketing Coordinator.

This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home.

The Opportunity & Responsibilities:
• Take full responsibility for selected title campaigns, as directed by the Senior Brand Manager.
• In conjunction with the Senior Brand Manager, develop UK strategy for allocated titles , ensuring consistency amongst in-house marketing support teams.
• Oversee campaign planning process and timelines, including internal and external briefings, implementation and post-campaign reporting & analysis.
• C ollaborate with internal Studios teams (Publicity, Digital, Creative et al ) to ensure priorities are aligned and campaigns delivered on time, on brief and on budget.
• F inancial planning and day-to-day campaign budget management.
• On selected titles, studios point of contact for cross-company synergy and activations; seek opportunities, leverage XLOB insights and the strength of franchises, and collaborate to develop and report on marketing plans which create value for the wider business and vice versa.
• Ensure paid media investments are bring fully leveraged to explore new opportunities, formats, partnerships and value delivery.
• Presenting marketing plans to senior stakeho ld ers (Directors, VPs and SVP level) on a regular basis.
• Demonstrate good analytical skills and use the tools available to monitor and evaluate performance of titles against marketing
objectives , and c reate UK-specific campaign summaries to feed into regular UK & EMEA reviews

The Experience We Require From You:
• Proven experience as a Brand Manager, preferably entertainment industry.
• Ability to formulate & manage high profile marketing campaigns
• Established experience working in film, entertainment or creative marketing sectors with t heatrical experience preferred
• Strong knowledge of paid media planning
• Strong presentation skills
• Excellent stakeholder management skills

The Perks
• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.

This position is with The Walt Disney Company Limited, which is part of a business we call The Walt Disney Company (EMEA).

The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-rjbw9b-3-135-201-22-42 in your application.