Media Coordinator

Job Description

Media Coordinator - WNEM

About Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About WNEM:

At WNEM, it is our job and inherent desire to be the best local television station in the Mid-Michigan market and the #1 digital platform across the state, region, and country. We are committed to the highest standards of excellence in our local news, entertainment, information, and public service programming.

We have the top-rated news station plus a broadcast website. We are a Midsize market with an opportunity to grow. We are a self-starting team driven for success with unique selling opportunities for a creative seller. Essential to that effort is a foundation of honesty and integrity - qualities that help us earn and build trust with our viewers, co-workers, and business partners.

Job Summary/Description:

The WNEM sales department is seeking a friendly, positive, self-motivated individual whose primary responsibilities will be to provide a variety of administrative support and increase productivity as media coordinator to the sales organization. Must thrive in a team environment, have a strong work ethic, be detail-oriented, and be able to work independently in a fast-paced work culture. Be a part of a successful team that strives to exceed customer expectations.

Duties/responsibilities include, but are not limited to:
• Provide support to the sales team and management during all aspects of an integrated advertising/marketing campaign including developing effective proposals, campaign optimization, and post-campaign reporting
• Work closely with clients, sales staff, design services, and ad operations to integrate and execute digital campaigns and client commitments, including assisting with client onboarding and creative development
• Assist the Marketing Director in creating sales materials via PowerPoint, excel, word, etc.
• Manage all facets of digital campaign execution by working with Digital Media Team Lead optimization efforts for digital campaigns, utilizing back-end campaign analysis and data-driven recommendations (utilizing tools like GDMs data reporting tools, Google Analytics, etc.)
• Manage advertising specs and guidelines with advertisers as the company and product offerings evolve
• Develop and present concise campaign performance reporting decks highlighting the success of the campaign and recommendations for future campaigns
• Assisting with station inventory management, log reconciliation, and other duties as assigned
• Handle digital order entry for billing purposes and maintain organized digital sales documentation, contracts, and client records
• Answer phones, emails, and doors to greet clients and guests representing the company with the best foot forward
• Serve as a liaison between all departments
• Assist with Event Coordination for Signature Events
• Stay up to date with emerging trends and identify areas of development within emerging markets
• Strong ability to interpret data and capable of adjusting digital strategy based on analytics
• Act as an effective consultant on digital tactics, benefits, and trends
• Maintain high levels of communication internally with the internal digital team, with corporate Gray Digital Media teams, and externally with clients

Qualifications/Requirements:
• Excellent organizational and multitasking abilities
• Proficient in Microsoft Office Suite and familiar with CRM software
• Experience with Google Analytics preferred
• Experience with Facebook and Social ad campaigns preferred
• Detail-oriented with a high level of accuracy in work
• Excellent writing and communication skills
• Ability to work collaboratively in a fast-paced team environment

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WNEM-TV/Gray Media is a drug-free company

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

Jobcode: Reference SBJ-r139me-3-133-109-251-42 in your application.