Digital Sales Coordinator

Job Description

Digital Sales Coordinator - WGGB

About Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About WGGB:

Winner of the Gray Television 2023 Station Of The Year Award, Western Mass News is a licensed television station in Springfield, Massachusetts, and serves the Pioneer Valley. The networks of Western Mass News include ABC 40 (WGGB), Fox 6 (EGGB), and CBS 3 (WSHM). We have Western Mass's most live programming, from the Oscars to all the major live sporting events.

Job Summary/Description:

Western Mass News (ABC 40, CBS3, Fox6) is looking for a Digital Sales Coordinator to join our team. The ideal candidate will have high organizational skills and willing to take the initiative. The Digital Sales Coordinator will work in conjunction with Media Executives to plan, sell and execute digital campaigns for our clients.

Duties/Responsibilities include, but are not limited to:
• Digital order entry with high level of accuracy.
• Request, update, and monitor digital creative scheduling on all campaigns.
• Execute campaigns and creative development for all digital advertising
• Assist in startup process for digital campaigns by providing research and playing an active role in onboarding campaigns
• Monitor digital campaigns pacing and effectiveness to ensure campaign delivery.
• Retain/grow digital revenue by proactively finding opportunities to optimize campaign performance.
• Manage and communicate inventory sell through percentages and avails to staff
• Work as a liaison with 3rd party vendors
• Reconcile / audit 3rd party billing
• Works closely and communicates with the Media Executives
• Other duties as assigned by DOS

Qualifications/Requirements:
• A strong interest and passion for digital advertising
• BA/BS degree preferred
• Possess outstanding written and verbal communication skills
• Proficient in Microsoft Excel, PowerPoint, and Word
• Experience with Google Analytics preferred
• Experience with Facebook and Social ad campaigns preferred

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WGGB-TV/Gray Media is a drug-free company

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

Jobcode: Reference SBJ-dy6xe0-18-227-0-255-42 in your application.