SVP, Marketing Intelligence

Job Description

Title: SVP, Marketing Intelligence

[Location: New York or London]

Your role:

The SVP Marketing Intelligence (MI) is responsible for building Marketing Intelligence as a new specialism across Warner Music's global operations, overseeing the analysis and strategic application of data to inform and optimize marketing efforts.

This role is pivotal in transforming data into actionable insights, enabling the marketing team to make data-driven decisions that drive artist brand growth, improve fan engagement, and enhance overall marketing performance.

The role will be responsible for leading WMG's data approach to support both brand and performance marketing across our full funnel of marketing activities.

The Head of MI will partner closely with Regional Marketing Heads in LATAM, EMEA, APAC and NORAM to ensure that all their local and regional marketing delivery is powered by data.

It is expected that the MI leader will build embed teams within each regional marketing group.

Here you'll get to:

Marketing Data Strategy and Transformation
• Build a new Marketing Intelligence specialism across WMG, that serves all global, regional and local marketing teams with data driven insights. Team specialisms will include Audience Insights, Marketing Analytics (incl. performance marketing), Artist Growth and Brand Strategy.
• Deliver a new global and regional staffing model which provides a more standardized approach to MI services. This includes assessment and selection from the existing talent pool and identification of skills and capabilities gaps for external recruitment.
• Define working processes and lines of responsibility between the Marketing Intelligence group, key xFN stakeholders (Central Business Intelligence, Technology, Finance, WMX) as well as other Data Generalists across the WMG group

Team Leadership:
• Build and lead a team of high performing specialists based across London, Hong Kong, Miami, New York and LA that are able to service a broad range of stakeholders.
• Ensure communication, partnership and transparency across the team, despite time zone and location constraints.
• Foster a collaborative and supportive team environment that supports growth and learning.

Audience Insights
• Define WMG's global approach to the use of Audience Insights, with both a consumer and artist focus. This includes defining foundational methodologies for scalable application, data platform choices (in partnership with xFN stakeholders).
• Monitor market trends, cultural shifts, and competitor strategies to anticipate changes in audience behavior and recommend adjustments in marketing approaches accordingly.

Marketing Analytics
• Build a global and regional Marketing Analytics function, which provides timely insights to enable our marketing teams to measure and optimize campaign performance.
• Establish MMM and MMO capabilities, enabling us to make more informed campaign decisions.
• Partner with technology teams to deliver attribution and efficiency modeling across all campaign types.

Artist Growth:
• Ensure we are identifying and investing in the right artists at the right time through our resource prioritization programs
• Develop artist and track targeting methodologies to ensure we are holding ourselves and our teams accountable to our goals

Strategic Resource Allocation:
• Build out capabilities for assessing effectiveness and efficiency measurement of variable marketing resources across our global company.
• Deliver ongoing and timely recommendations to the CMO on optimal central variable resource distribution

Brand Research and Strategy:
• Support our label teams in the development and articulation of compelling brand purpose, values, and positioning for our highest priority artists.
• Conduct stakeholder workshops and customer research to align artist brand definition with internal and external perceptions.
• Establish and document brand guidelines for these artists, including tone of voice, visual identity, and messaging frameworks, to ensure cohesive expression across all touchpoints.
• Define clear KPIs to measure artist brand equity, awareness, and resonance.
• Implement tools and frameworks for tracking artist brand performance over time, leveraging data and analytics.
• Provide actionable insights to refine strategies and address gaps in brand perception or engagement.

About you:
• 15+ years in related marketing data & insights roles
• Team leadership across multiple geographies and marketing data specialisms
• An exceptional collaborator with experience aligning global cross-functional teams and inspiring diverse groups to achieve ambitious goals.
• Strong program management skill set with an understanding of strategic and operational needs of a Marketing Intelligence team
• Passion for music, an understanding of the evolving music landscape and the role of a record label within this
• Experience and comfort in working with data from globally-trusted third-party sources like the UN, IMF, OECD, and World Bank.
• Strong understanding of SQL and working with large datasets.
• Familiarity with data visualization tools like Tableau or Power BI.
• Ability to quickly learn and adapt to new techniques and technologies.
• Excellent communication skills, with the ability to explain complex concepts to non-technical stakeholders.
• Strong problem-solving abilities, with a bias towards action and a proactive approach to identifying opportunities and challenges.

About us:

As the home to Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

#LI-ONSITE

Salary Range

$210,000 to $260,000 Annually

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Links to relevant documents:

2024 Benefits At A Glance final.pdf

EVerify Participation Poster.pdf

Right To Work .pdf

Jobcode: Reference SBJ-g3pk7n-18-219-229-101-42 in your application.