Brand Manager

Job Description

A little bit about our team:

WMX, Warner Music Group's culture-driving media, creative content, and artist services' division, sets a new standard for artists, advertisers, and fans through world class experiences, award-winning creative content, and industry leading audience insights. We work closely with labels and artist to implement their vision and bring their brands to life through merchandise.

The Brand Merchandising group for WMX is responsible for delivering the overall Go to Market strategy for the merchandise business, including D2C, tour and retail. This group tailors individual plans for artists as an extension of their brands along with hitting our revenue goals and also maintaining a profitable business. We also work with all the labels within Warner Music Group to help deliver best-in-class merchandise business.

Your role:

As Brand Manager, you are responsible for creating the Go to Market and product strategy for a roster of artist (by label group) including ecommerce, tour and retail. Your job is to execute the product line with the creative and production teams to hit the goals of all the commercial channels, but also maintaining the artist creative and brand in the product. You will be required to maintain the budget and revenue targets for your roster of artist as well.

Here you'll get to:

ACCOUNT MANAGEMENT
• Foster and maintain close, positive relationships with artist and artist mgmt.
• Understand the artist's needs, resolve their issues, ensure a high level of client satisfaction, and grow their business
• Primary point of contact for all artist communications.
• Own the relationship from start to finish, ensuring a personalized and proactive approach to all interactions
• Act as a point of contact for problem resolution, ensure any issues are addressed promptly and effectively across all departments
• Drive / Manage artist approvals. Including, but not limited to:
• Art
• Products & Product Mix
• Tour Budget
• Retail Opportunities
• Licensing Opportunities
• Other Business Opportunities
• Lead all key business operations meetings:
• Monthly Label Meeting
• QBR
• Artist Profile & Calendar - Develop and maintain artist dashboard/report that tracks KPIs/ metrics, key activities, dates/events
• Contact Management- keep contact information for key members of the artist's team up to date
• Activity Management
• Attend first show of the tour
• Attend all local shows
• Keep a log of all communication w/ artist / artist team

STRATEGIC PLANNING & EXECUTION
• Oversee and develop artist opportunities across all relevant business lines to drive revenue and increase fan engagement, work with sales channels to implement
• Convey the artist's vision, expectations, needs, and feedback to the relevant internal teams
• Facilitate communication and coordination between different departments to ensure a cohesive approach to releases/campaigns
• Develop the product mix and promotions for the Go to Market plan
• Work with marketing team to plan, develop, and implement merchandise marketing campaigns
• Oversee the strategic execution across all teams/departments

BUDGET / P&L MANAGEMENT
• Understand and monitor the artist's budget / P&L
• Shared accountability w/ sales channels on budget / cost margin targets, selling price, etc
• Ensure budget targets are met

PRODUCT DEVELOPMENT
• Keep up to date on the latest trends / production technologies, etc
• Ensure products meet cost margins targets
• Work with Collaborate commercial channel teams to determine the product assortment and develop the product lines
• Provide POV / recommendation on product selection to mgmt
• Creative
• Work with artists to form creative strategies and write creative brief
• Submit art request w/ creative brief to art team
• Ensure creative/designs are in lined with creative brief

About you:
• Bachelors Degree preferred
• 5+ years experience in merchandise experience
• Has previously worked with artist managers and/or major label
• Great Communication Skills
• Has managed a P&L
• Thrive in a very time-sensitive, deadline-meeting capacity
• Ability to adapt smoothly to shifting priorities
• Responsible with sensitive/confidential info
• Available to work outside of standard work hours for time-sensitive business needs

We'd love it if you also had:
• You have a passion for music and entertainment
• Have photoshop experience
• Have experience with ecommerce and tour merchandise
• Experience with Excel
• Experience with Power Point
• Experience with Google Suite
• Ability to multi-task

About us:

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

#LI-Hybrid and #LI-Onsite

This position will require being in the office 4 days a week. We believe that an in-office presence is critical for talent development, collaboration and building strong relationships.

Salary Range

$65,000 - $80,000 Annually

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Links to relevant documents:

2025 Benefits At A Glance final.pdf

EVerify Participation Poster.pdf

Right To Work .pdf

Jobcode: Reference SBJ-re7y90-3-16-130-38-42 in your application.