SVP, Marketing Enablement

Job Description

Title: SVP, Marketing Enablement

[Located in New York or London]

Your role:

The SVP of Marketing Enablement is responsible for empowering the marketing team with the tools, processes, and resources necessary to develop artists, foster fan relationships, and execute campaigns with maximum efficiency and impact.

Drawing on their extensive marketing experience, the SVP will collaborate with the WMG Technology team to spearhead the development and integration of cutting-edge tools, platforms, and technologies that elevate WMG's marketing capabilities.

This role also includes managing WMG's relationships with third-party marketing service providers, enabling our teams to leverage external expertise for high-volume initiatives and specialized needs.

The SVP will also establish and optimize operational workflows across WMG's global, regional, and local marketing structures, ensuring seamless alignment and efficiency in processes worldwide.

Additionally, they will oversee the marketing technology R&D roadmap, driving innovation in tooling and ensuring WMG stays at the forefront of marketing excellence.

Here you'll get to:

Marketing Enablement and Transformation:
• Build a new Marketing Enablement specialism across WMG, that provides all global, regional and local marketing teams with the right access to data, platforms, third party service providers and workflows.

Tooling:
• Oversee WMG's approach to marketing tooling
• Complete full marketing tools audit (including cost, use cases and recommendations for improvement), and rationalize our marketing tooling portfolio (eliminate overlapping and non-value add vendors).
• Identify opportunities in our offering and partner with WMG Technology to design, develop, and implement all required marketing tools, platforms, and technologies.

Service Providers:
• Oversee WMG's approach to third-party marketing service providers, ensuring access to specialized expertise and resources.
• Complete full marketing service provider audit (including cost, use cases and recommendations for improvement). Identify gaps in our offering across our local, regional and global teams and deliver a roadmap to rectifying these.
• Negotiate and manage global vendor relationships to optimize service quality and cost-effectiveness.
• Establish guidelines, processes and best practices for utilizing external partners.

Data:
• Partner with Tech in ensuring that our 1st & 3rd party data (product, consumption, transaction, audience, ecommerce) is stored in a centralized, organized, accurate, compliant, and fresh repository by helping to prioritize data migration based on business needs.

Workflows and Operations:
• Formalize Marketing Operations globally with standardized workflows to enhance team performance, tools, and data usage.
• Establish and optimize workflows across global, regional, and local structures for alignment and consistency.
• Integrate new solutions into workflows to boost efficiency and effectiveness.
• Partner with Product Operations to run training initiatives to ensure teams can fully utilize marketing technologies.
• Identify and address inefficiencies in workflows to improve process speed and scalability.
• Partner with Marketing Intelligence and Data Teams to develop program to capture and analyze marketing attribution
• Create frameworks for cross-functional collaboration to streamline campaign execution.

Innovation:
• Lead the marketing technology R&D roadmap, identifying emerging tools and trends to keep WMG at the forefront of innovation.
• Partner with WMG Technology to evaluate new technologies and platforms to assess their potential impact on WMG's marketing strategies.
• Pilot and scale solutions that enhance our marketing capabilities.
• Ensure that local and regional teams are able to innovate and experiment across platforms, data and service providers, in a way that expands the value of WMG's marketing, without undermining our need for alignment and workflow standardization

xFN:
• ​​Define working processes and lines of responsibility between the Marketing Intelligence team, key xFN stakeholders (Central Business Intelligence, Technology, Finance, WMX) as well as other Data Generalists across local WMG teams.
• Support our Technology organization in ensuring their time and energy is focused in the right areas, to deliver optimal services across our marketing organization
• Ensure our Marketing Intelligence group has access to the right data and platforms to deliver an exceptional level of service to our marketers

About you:
• 15+ years of experience in marketing technology, with a strong track record in marketing operations or enablement.
• Proven expertise in developing and implementing marketing tools and within a multinational company.
• Strong leadership skills with experience managing cross-functional teams and initiatives.
• Exceptional project management and organizational skills, with the ability to manage multiple priorities simultaneously.
• Strategic thinker with a passion for innovation and a data-driven approach to problem-solving.
• Excellent communication and collaboration skills, with the ability to influence stakeholders at all levels.
• Experience working within creative or entertainment industries.

About us:

As the home to Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

#LI-ONSITE

Salary Range

$210,000 to $250,000 Annually

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Links to relevant documents:

2024 Benefits At A Glance final.pdf

EVerify Participation Poster.pdf

Right To Work .pdf

Jobcode: Reference SBJ-rjb8o1-18-219-112-243-42 in your application.