Director, Media Relations

Job Description

A little bit about our team:

ADA is the independent distribution and label services arm of Warner Music Group, breaking brand new artists and supporting industry legends. We bring the full passion and power of our people to every engagement, magnifying artists' impact and helping them build the career of their dreams.

ADA's marketing team is the heartbeat of its Label Services offering, partnering directly with artists, managers, and labels -- as well as cross-functional ADA and Warner teams -- to bring artist campaigns life via publicity, fan engagement, commercial marketing, and beyond. ADA's Director, Media Relations will drive press and communications strategy for the Label Services artist roster and company brand.

Your role:

ADA's Director, Media Relations, will lead publicity efforts in the United States for a roster of artists and the company brand across digital, social, print, podcasts, and TV outlets. You will partner with artists, labels, and internal teams to define artist branding and messaging, marketing strategies, and media targets for album campaigns. You will leverage a personal network of media contacts and partner with independent publicity agencies to secure artist coverage and opportunities. You will also collaborate on corporate communications for ADA including signing announcements and trades features. To be successful in this role, you will have a well-rounded background in music publicity, creative problem-solving skills, and a deep understanding of consumer marketing and cultural trends.

Here you'll get to:
• Develop and execute tailored media campaigns for ADA Label Services artist releases across genres (eg. pop, alternative, hip-hop)
• Expand and maintain a network of industry contacts including journalists, online content creators, editors of music publications and digital outlets, talent agencies, and organizations
• Scope and establish tiered approach to artist communications strategy and publicity services
• Work directly with artists, managers, and labels to define artist positioning and brand pillars
• Collaborate with ADA digital team and label/product managers to brainstorm marketing campaigns and identify media + content collaboration targets
• Drive development, organization, and circulation of key artist publicity assets (eg. photos, bio's press releases)
• Engage, onboard, and manage third-party indie publicity agencies
• Coordinate executive and corporate press between ADA and WMG Corporate Communications
• Collaborate with cross-functional teams on ADA brand marketing + events efforts
• Coordinate and cover press events and appearances as requested, including photo shoots, release parties, television appearances, showcases, award shows, red carpets, etc.

About you:
• Have strong relationships with key media contacts and a knowledge and expertise in dealing with the media in all formats, including online content creators
• Have a proven track record of managing and delivering on artist publicity campaigns
• Have an existing network of third-party publicity and media agencies
• Action oriented, hard-working and energetic
• Have excellent verbal and written communication skills externally and internally
• Stay up to date on digital media and consumer behavior trends
• Have strong organizational skills
• Ability to communicate effectively between label staff, artist management, and artists in varying and complex situations. Maintain composure under stressful situations
• Team player and are able to lead media outreach on all designated projects large and small
• Have strategic agility in terms of foreseeing trends and problems before they occur
• Are familiar and able to work across different genres of music
• Ability to manage campaign budgets and keep spend within budget range

We'd love it if you also had:
• 7+ years of experience within the music industry and within publicity
• Experience and interest in artist development and storytelling
• Experience managing budgets and third-party vendors
• Bachelor's degree preferred

About us:

As the home to 10K Projects, 300 Elektra, Asylum, Atlantic, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

#LI-Hybrid and #LI-Onsite

This position will require being in the office 4 days a week. We believe that an in-office presence is critical for talent development, collaboration and building strong relationships.

Salary Range
$90,000 - $110,000 Annually

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Links to relevant documents:

2024 Benefits At A Glance final.pdf

EVerify Participation Poster.pdf

Right To Work .pdf

Jobcode: Reference SBJ-d8kj89-3-14-251-103-42 in your application.