Cultural Marketing Strategy College Associate

Job Description

Cultural Marketing Strategy (GreenLight Media & Marketing) College Associate

WHO ARE YOU?

Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!

THE JOB
Operating within the Live Nation family of companies, GreenLight Media & Marketing serves as a hub of integrated brand marketing for strategic partners working in Music, Sports, Entertainment and culture more broadly. Our Strategy department supports this vision with insight, ambition and structure to enable the highest quality creative product and program success. It's a lateral discipline which includes leading research, creative strategy, program architecture, media and measurement to weave a strategic narrative throughout a program's inception, pitch, development, execution and evaluation.

Program Dates: May 29 - August 8, 2025

WHAT THIS ROLE WILL DO
• Design and support research initiatives through key details like methodology, recruiting, stimulus materials, logistics, debriefs and presentations
• Leverage research and cultural insights into great briefs that inspire creative teams and give brands unique roles in culture to deliver on their marketing objectives
• Support the creative process in the development of brand programs, content and consumer activations at music events
• Contribute to new business efforts with strategic primers, cultural insight, data analytics, and strategic thought-starters
• Add to Live Nation's culture with personality, a passion for music and an entrepreneurial spirit

WHAT THIS PERSON WILL BRING
• Currently pursuing a bachelors/ masters degree with a concentration in marketing (specifically in strategy) or a recent graduate
• Creative writing skills (to apply insights into strategic narratives)
• Great presentation skills (designing decks and presenting live)
• General mathematics and statistics (for designing and analyzing research)
• Self-starter with an entrepreneurial mindset (to run with projects)

Applicants for employment in the US must possess work authorization which does not require sponsorship by the employer for a visa

Live Nation's policy regarding vaccinations and masking related to a pandemic or other infectious disease control measures, acts of God, health and safety mandates and/or restrictions imposed by applicable local, state or federal governments has evolved over time. Currently, we strongly encourage employees to be fully vaccinated from such infectious diseases for which vaccinations are available. You are expected to follow Live Nation's health and safety protocols and policies as they change from time to time.

Jobcode: Reference SBJ-gp91k4-18-118-119-77-42 in your application.