Account Executive

Job Description

Join the dynamic sales team at KOAA, a prominent Ion Media/NBC station in Colorado Springs, CO, as we seek an enthusiastic and innovative Account Executive to drive local business growth through targeted advertising solutions. As part of The E.W. Scripps Company, our mission is to empower local businesses by connecting them with their audiences in impactful ways. In this role, you will leverage a diverse range of multi-platform advertising tools-including Over The Top (OTT) video, search engine optimization, social media strategies, digital display, email targeting, and traditional broadcast television-to craft compelling campaigns that deliver measurable results. If you have a passion for sales and a commitment to helping businesses succeed, this is your opportunity to make a significant impact in the community!

Scripps offers different types of flex work arrangements for many positions. Please ask your recruiter for more information.

A DAY IN THE LIFE:
• Sell advertising solutions to local and regional businesses and advertising agencies.
• Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment.
• In addition to television commercial airtime sales, facilitate the customer's ability to take advantage of the full array of digital marketing options available.
• Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers.
• Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers.
• Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals.
• Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due.
• Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels.
• Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects.
• Build and maintain strong client relationships, which may include entertaining prospective and existing clients.
• Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts
• Perform other duties as assigned.

WHAT YOU'LL NEED:
• BS/BA in related discipline preferred or equivalent years of experience
• Generally 2+ years of proven sales success preferred
• Experience in strategic account management, broadcast ratings and digital execution preferred

WHAT YOU'LL BRING:
• Highly self-motivated and goal focused
• Highly creative and innovative thinker
• Strong influencing, selling and upselling skills
• Effective teamwork and collaboration skills
• Very strong analysis and data interpretation - able to translate needs and research data into sound marketing proposals
• Exceptional verbal and written communication skills
• Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
• Strong time management and organizational skills
• Proficient with Microsoft Office (Word, Excel and PowerPoint)
• Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.

COMPENSATION RANGE:

Annual Salary: $40,000.00 - 45000

Pursuant to state and local salary transparency laws, the salary range posted is specific to candidates who will perform this work in Colorado.

WHAT WE OFFER (Additional Benefits):
• Extensive Scripps Sales Process training
• Uncapped sales commission
• Monthly allowance for mileage and cell phone
• A career path to grow your professional experiences
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits
• Retirement savings plan with company match
• Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

Jobcode: Reference SBJ-gx4nm1-18-221-213-213-42 in your application.