Digital Sales Strategist

Job Description

Digital Sales Strategist, KOAA

KOAA, The E.W. Scripps station and NBC affiliate located in Colorado Springs, CO, has an exciting opportunity for a Digital Sales Strategist who will be responsible for driving revenue growth through expert product knowledge, creating custom campaign presentations, and providing sales expertise and campaign strategy/guidance to a team of Account Executives and their respective clients. This is a market-based, client-facing role working under the guidance of the Director of Sales.

Scripps offers a hybrid work option for this position. Please ask your recruiter for more information.

WHATYOU'LL DO:
• Provide guidance, participate in product training for designated products which include but are not limited to: Local Display/Video, Targeted Network Display/Pre-roll, OTT/CTV solutions, email and contesting.
• Make 4 legged sales calls to consistently achieve digital market revenue goals by increasing digital campaigns with new and existing clients.
• Provide campaign guidance to Account Executives; develop strategy, help create presentations, establish KPIs, provide pacing, assist in the close of the sale, provide optimization and upsell recommendations.
• Conduct one-on-one meetings with account executives to review pacing, spending, etc..
• Knowledge of competitive landscape and monitors market trends and industries to identify new opportunities.
• Other duties as assigned

WHAT YOU'LL NEED:
• Bachelor's degree in related discipline or equivalent experience
• 3 - 5 years sales experience, closing business and managing clients
• Prefer experience in a sales leadership, advisory, or supervisory capacity
• Experience in creating and successfully executing multi-faceted digital campaigns

WHAT YOU'LL BRING:
• Working knowledge of Google Analytics, AdWords, DFP, Facebook Audience Insights.
• Strong analytical skills and data driven thinking.
• Demonstrated record of success in a goal oriented, highly accountable sales environment
• Must have proven prospecting and closing capabilities.
• Full understanding of entire digital portfolio of products
• Successfully sell designated digital products
• Ability to craft solutions quickly based on needs assessment
• Excellent presentation, public speaking, interpersonal and communication skills.
• Ability to develop campaigns, communicate effectiveness and make recommendations that result in effective advertiser solutions
• The ability to read, analyze, and interpret sales demographics to develop creative sales solutions
• Ability to generate reports, business correspondence, and deliver internal and/or client-facing presentations
• Strong communication skills and the capability to effectively respond to questions from managers, colleagues and customers.
• Must have the ability to calculate figures related to advertising rates, discounts, packages, ad sizes, commissions and mileage.
• Proficient use of Microsoft Office (Excel, Word, Outlook), Google Sheets/Docs/Slides and other programs such as customer relations software (WideOrbit, AdBook)
• Must have good organizational skills and ability to meet deadlines
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.

COMPENSATION RANGE:
Annual Salary: $65,000.00 - 73000

Pursuant to state and local salary transparency laws, the salary range posted is specific to candidates who will perform this work in Colorado.

ADDITIONAL BENEFITS:
• A career path to grow your professional experiences
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits
• Retirement savings plan with company match
• Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

SCRIPPS' COMMITMENT TO A CULTURE THAT CREATES CONNECTION:

At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.

Jobcode: Reference SBJ-d5xnxe-3-143-216-120-42 in your application.