Marketing Campaign Specialist, Festivals

Job Description

WHO ARE YOU?

Do you enjoy dance music? Do you excel at marketing within the EDM space? Then you're in luck! We are looking for a highly motivated self-starter who embodies both a passion for music & culture and a love of marketing. Is this you? Read on…

THE ROLE

Insomniac Events is looking for an enthusiastic and experienced Marketing Specialist to play an integral role in the daily operations and marketing of the Electric Daisy Carnival (EDC) festival brand. This position will report to the Director of Brand Strategy / Marketing Director of EDC and will work in-office at the Calabasas, CA location and various on site event locations. This is not a remote position.

RESPONSIBILITIES
• Specialize in helping create and execute 360 marketing campaigns for our various EDC festivals; leading teams across digital advertising, social media, integrated technology, street marketing etc.
• Partner closely with various Insomniac verticals to develop marketing assets for festival needs
• Manage marketing budgets across all assigned projects and ensure that resources are allocated effectively, efficiently, and accurately
• Analyze week-to-week ticketing, site traffic, social media engagement, and digital advertising data; Adapt marketing plans based on insights from this data
• Be on top of new trends and techniques to execute the best and most forward-thinking marketing campaigns
• Ensure fluid and accurate communication across all relevant project stakeholders
• Manage third party marketing campaigns for your assigned projects
• Recommend process improvement initiatives pertaining to the overall marketing workflow
• Report on key statistics around audience growth and engagement
• Work closely with in-house design and new media (video and moving image) teams to develop marketing campaign assets; Ensuring creative requests are being submitted accurately, strategically, thoroughly, and timely
• Hire and manage independent video, design, and other specialized contractors to develop necessary marketing assets for your assigned projects
• Manage execution of on-site marketing efforts across media, social, street teams, etc during festival weekends
• Obtain relevant approvals for marketing and social media assets
• Train and provide support in onboarding team members, clients, vendors and partners when needed
• All other projects and initiatives as identified

QUALIFICATIONS
• 3+ years relevant working experience in marketing, and/or music
• Exceptionally high attention to detail working in a fast paced environment
• Deep knowledge of electronic music, artists, genres, culture, and Insomniac brands
• Proven ability to lead and execute complex and high volume marketing campaigns
• Excel at branded writing (marketing in the voice/tone of a distinct brand, character, etc.)
• Ability to multitask on fast-paced timelines, adapt quickly to change, and field requests from different teams simultaneously
• Ability to systematically execute on tight deadlines
• Experience with marketing, Photoshop, Excel, Word, Powerpoint (Microsoft Office), HTML, Google Analytics preferred
• Adaptability to execute tasks off-hours at short notice if needed

WORK ENVIRONMENT
• Must be willing to travel to work during holidays, evening and weekend hours, as required, to meet deadlines
• Must be able to tolerate loud noise levels and drastic temperature climates while working on site at various event locations
• Must be able to work in open concept office space

Applicants for employment in the US must possess work authorization, which does not require sponsorship by Insomniac for a visa.

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Insomniac strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

Jobcode: Reference SBJ-g3pyvq-3-129-216-39-42 in your application.