Marketing Campaign Specialist, Festival

Job Description

WHO ARE YOU?

Do you enjoy dance music? Do you excel at marketing within the EDM space? Then you're in luck! We are looking for a highly motivated self-starter who embodies both a passion for music & culture and a love of marketing. Is this you? Read on…

THE ROLE

Insomniac Events is looking for an enthusiastic and experienced Marketing Specialist to play an integral role in the daily operations and marketing of the Electric Daisy Carnival (EDC) festival brand. This position will report to the Director of Brand Strategy / Marketing Director of EDC and will work in-office at the Calabasas, CA location and various on site event locations. This is not a remote position.

RESPONSIBILITIES
• Specialize in helping create and execute 360 marketing campaigns for our various EDC festivals; leading teams across digital advertising, social media, integrated technology, street marketing etc.
• Partner closely with various Insomniac verticals to develop marketing assets for festival needs
• Manage marketing budgets across all assigned projects and ensure that resources are allocated effectively, efficiently, and accurately
• Analyze week-to-week ticketing, site traffic, social media engagement, and digital advertising data; Adapt marketing plans based on insights from this data
• Be on top of new trends and techniques to execute the best and most forward-thinking marketing campaigns
• Ensure fluid and accurate communication across all relevant project stakeholders
• Manage third party marketing campaigns for your assigned projects
• Recommend process improvement initiatives pertaining to the overall marketing workflow
• Report on key statistics around audience growth and engagement
• Work closely with in-house design and new media (video and moving image) teams to develop marketing campaign assets; Ensuring creative requests are being submitted accurately, strategically, thoroughly, and timely
• Hire and manage independent video, design, and other specialized contractors to develop necessary marketing assets for your assigned projects
• Manage execution of on-site marketing efforts across media, social, street teams, etc during festival weekends
• Obtain relevant approvals for marketing and social media assets

QUALIFICATIONS
• 3+ years relevant working experience in marketing, and/or music
• Exceptionally high attention to detail working in a fast paced environment
• Deep knowledge of electronic music, artists, genres, culture, and Insomniac brands
• Proven ability to lead and execute complex and high volume marketing campaigns
• Excel at branded writing (marketing in the voice/tone of a distinct brand, character, etc.)
• Ability to multitask on fast-paced timelines, adapt quickly to change, and field requests from different teams simultaneously
• Ability to systematically execute on tight deadlines
• Experience with marketing, Photoshop, Excel, Word, Powerpoint (Microsoft Office), HTML, Google Analytics preferred
• Adaptability to execute tasks off-hours at short notice if needed

WORK ENVIRONMENT
• Must be able to tolerate loud noise levels & busy environments
• May work in drastic temperature climates on site at our events
• Must be willing to frequently work and travel to events during evening and weekend hours, as required, to meet deadlines and work events

Applicants for employment in the US must possess work authorization, which does not require sponsorship by Insomniac for a visa.

Salary Range: $67,000.00 - $75,000.00 USD

Jobcode: Reference SBJ-g3pyvq-3-17-162-216-42 in your application.