Marketing Campaign Manager, Vans Warped Tour

Job Description

WHO ARE YOU?

Do you enjoy rock music? Do you excel at the event marketing and strategy? Then you're in luck! We are looking for a highly motivated self-starter who embodies both a passion for rock culture and a love of the marketing space. Is this you? Read on…

THE ROLE

The Marketing Campaign Manager will be responsible for working with the Warped Tour team to execute marketing content distribution strategies across traditional and new media platforms while developing new digital & traditional marketing business opportunities and growth. This role requires an experienced marketing manager to assist the Warped Tour team in developing the strategic plan for all digital channels, OOH, print, radio and grassroots marketing campaigns. This position will be fully in office.

RESPONSIBILITIES
• Create scalable growth plans and marketing campaigns with high-impact solution sets to maximize opportunity optimization
• Oversee and manage day-to-day marketing plan implementation and budgets
• Oversee a team of contractors and agencies to ensure marketing efforts are relevant and constantly refreshed
• Analyze past performances of related events to determine how to reach targeted demographic for maximum ticket sales
• Oversee effective street team and grassroots marketing efforts with internal teams and local market contacts
• Drive integration of our paid marketing and social media strategies
• Assess program effectiveness in collaboration with analytics team, setting KPIs, overall measurement of result and streamline communication
• Parner with internal Vans Warped Tour stakeholders responsible for the overall health and execution of the project insuring the longevity of the brand.
• Maintain and build relationships with outside media, vendors, partners and shareholders to accomplish daily objectives
• Drive promotional opportunities, including contests and sweepstakes, national programs and sponsorships
• Research, understand, measure and experiment with new and alternative ways to leverage technology to achieve overall marketing objectives and goals
• Ensure all asset requests are completed timely to keep campaign on schedule
• Provide valuable insight, development, and implementation in continuous process improvement initiatives
• Maintain an understanding of and execute against music entertainment and other industry trends
• Manage full employee lifecycles (recruiting, hiring, onboarding, training, performance management) for members on the team directly and partnering teams
• Recruit, hire onboarding and train various team members
• Other special projects and tasks as assigned as needed

QUALIFICATIONS
• Bachelor's Degree in Marketing or related field
• 5+ years' experience in entertainment marketing or event production background preferred
• Strong multi-channel marketing experience including social/digital media
• Experience booking OOH marketing campaigns
• Experience working radio station campaigns including terrestrial and Sirius XM
• Successful management of multiple clients, teams, and budgets
• Solid knowledge of online marketing tools and best practices
• Demonstrable experience with SEO/SEM, Google Analytics, Meta Analytics and CRM software
• Experience running reports and exporting data from Google Analytics, email service providers, CRM and other platforms
• Strong understanding of social media platforms, trends, and measurement approaches
• Knowledge of digital media planning, buying, and optimization
• Familiarity with maintaining, managing, and optimizing paid marketing campaigns
• Experience in modern Rock music event marketing & an extensive knowledge of the genre

WORK ENVIRONMENT
• Must be able to tolerate loud noise levels and busy environments while working on various site locations
• Must be willing to travel to work and travel to events during holidays, evening, and weekend hours, as required, to meet deadlines and work events

Applicants for employment in the US must possess work authorization, which does not require sponsorship by Insomniac for a visa.

Jobcode: Reference SBJ-rep741-3-15-202-169-42 in your application.