Senior Product Manager, Customer Data

Job Description

We are seeking an exceptional Sr. Product Manager to help consolidate and activate the first-party customer data of Hearst Magazines across a variety of advertising, consumer marketing, content strategy, and product development initiatives. Leveraging the formidable customer data assets gathered from Hearst Magazines's 100+ year legacy of high-quality lifestyle publications, tens of millions of print and email newsletter subscribers, and hundreds of millions of monthly web users, you will have the opportunity to play a critical part in the data-first evolution of a leading global media company.

Ideal candidates possess big-picture vision as well as the drive and attention to detail to make that vision a reality. You must have a strong grasp on the current first-party data environment, challenges, and opportunities across the digital media landscape. You are fluent in the language of web analytics, CDPs, DMPs, audience segmentation, privacy, cookies, cookieless data, HEMs, cross-channel marketing, etc., and you possess extensive knowledge of the evolving digital ads, consumer marketing, and audience activation technology stack. You will balance strategic thinking with outstanding execution – holding yourself and our teams accountable to delivering successful outcomes. You will dig into data and technology layers yourself to uncover insights, new connections, and product opportunities. You are a highly functioning self-starter who is seeking to make an impact on how a major global business operates.

Hearst's world-renowned magazine portfolio includes Cosmopolitan, Good Housekeeping, Esquire, House Beautiful, Country Living, Harper's BAZAAR, Car and Driver, Road & Track, Men's Health, Women's Health, Bicycling, Runner's World, and many more. This position sits within the Hearst Magazines Product, Design and Engineering group.

This position is ideally based in New York City.

Resonsibilities:

Responsibilities
• Manage Hearst Magazines audience and customer data and data activation strategies across consumer marketing, ad sales, content strategy, and product development.
• Partner with internal data engineering teams to develop audience data collection and segmentation practices, as well as a modern first-party customer data infrastructure that enables activation across channels.
• Develop analytics that deliver audience and customer data insights to both internal stakeholders and external partners.
• Manage vendor relationships that relate to customer data and the activation of that data, including identity resolution partners, clean rooms, and bidstream integrations.
• Ensure compliance with evolving customer data privacy regulations, across a set of global brands with global audiences.

Qualifications:

Desired Skills and Experience Experience
• 3-5+ years in digital product management, with expertise in managing consumer data.
• Must have experience with Data Management Platforms (DMPs), clean rooms, and Customer Data Platforms (CDPs), and understand how they work together (e.g. companies like Datalogix, LiveRamp, BlueKai, Adobe, Experian, Salesforce/Krux, Lotame, Permutive, blueconic, blueshift, ActionIQ, Habu, etc.).
• Must have familiarity with cross-channel marketing, including search, social, email, direct, and experience developing consumer marketing journeys to deepen customer engagement and life-time value.
• Must have familiarity with key digital analytics tools such as Google Analytics, Google Ads, Google Ad Manager, or equivalent.
• Must have extensive experience working directly with data, e.g. using SQL or other data manipulation tools and techniques, and understanding how data moves through technology systems.
• Proven track record of shipping successful products, and of managing data at a large scale.

Demonstrable Skills
• Leadership. Takes responsibility from inception to outcomes. Determines needs, aligns priorities, delivers to market, measures outcomes, and seeks to build upon success.
• Customer focused. Deeply understands the market and unmet needs. Extensive stakeholder exposure and management.
• Highly collaborative. Builds trust and strong relationships at all levels, influences without formal authority, pushes back when appropriate, earns respect, and respects the contributions of others.
• Excellent communicator. Articulates the product strategy and roadmap, structures the problem at hand, experienced and comfortable gaining alignment and in presenting to senior executives.
• Strategic thinker. Understands business objectives and converts them into clear product plans, follows through with execution.
• Analytical and results orientated. Uses hard data to assess opportunities, metrics driven, ruthless in prioritization, overcomes obstacles to drive business outcomes.
• Driven and motivates others. Takes initiative, sets context, listens and finds compromises, drives for clarity, relentless, hard-working, self-accountable.
• Understands technology and keeps current with the latest trends. Works with implementation teams to adapt to technical constraints without compromising end-user solutions.
• Comfortable with ambiguity and challenge. Thrives in a fast-paced environment, concurrently manages multiple initiatives, remains optimistic and perseveres.
• A Bachelor's degree or equivalent is required. An MBA or advanced degree is a plus.

Applicants must be authorized to work for ANY employer in the US We are unable to sponsor or take over sponsorship of an employment Visa. This is HYBRID in NYC 3 days/week.

The base salary for this role is between $149k – 178K annually. The actual base pay offered is dependent upon many factors such as transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Jobcode: Reference SBJ-repmv0-3-14-249-124-42 in your application.