Coordinator, Originals Marketing

Job Description

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The Coordinator for the HBO and Max Originals Marketing team will support the development and execution of integrated campaigns for HBO and Max's Drama and Documentary titles. You will work closely with the marketing team, assisting both the Strategy and Creative Marketing areas for single-title drama, documentary, and unscripted programs. Your responsibilities will include launching multiplatform campaigns across digital platforms, social media, partnerships, and real-world experiential events. This role primarily focuses on day-to-day program support, encompassing audience strategy, social strategy, campaign creative development, activations and stunts, partnerships and promotions, and cross-functional coordination. You will report to the Director, Originals Marketing or Sr. Manager, Originals Marketing.

Your Role Accountabilities...
• Coordinating communication among cross-functional stakeholders, along with administrative tasks such as scheduling meetings, taking notes, and maintaining project boards and campaign trackers.
• Developing marketing strategy materials, which include campaign timelines, promotional activation and partnership briefs, and go-to-market presentations.
• Shaping and executing marketing strategies and tactics across various channels, including social media, paid media, promotions, and partnerships.
• Creating and executing creative assets for HBO & Max Originals campaigns, encompassing comprehensive 360 Creative Marketing, and producing Key Art, audio/visual materials (in collaboration with the Marketing A/V team), as well as digital and social content.
• Assisting in organizing and filing a high volume of assets within the department for research, fact-finding, and tracking trends related to campaigns.
• Organizing creative assets, developing briefs and marketing decks, providing script coverage and notes, and performing additional tasks to support the team as needed.

The Essentials...
• Strong multi-tasking, organizational, and time management skills.
• Must be detail-oriented.
• Ability to thrive in a fast-paced work environment.
• Willingness to learn and maintain a positive attitude.
• 2-3 years of experience in advertising, preferably in the entertainment industry.
• Passion for storytelling, television, streaming, and movies.
• Excellent written and verbal communication skills.
• Quick learner, eager to take on challenges and share knowledge enthusiastically.
• Digitally savvy, with an understanding of content streaming and social media platforms.
• Experience with Photoshop, Google Slides, Microsoft Office Suite, and SharePoint is a plus.

Qualifications & Experience…
• Bachelor's Degree highly preferred, or 1-3 years of work experience, preferentially within the entertainment industry
• Develops a positive culture that instills empathy and fosters diversity, equity, and inclusion
• A sincere love for streaming entertainment, television, movies and storytelling, and keeps a pulse on the latest entertainment headlines and culture.
• Demonstrates an ability to provide successful/excellent executional support, with the ability to meet a high-bar of quality content creation.
• Strong knowledge retention and the ability to apply feedback, while also displaying incremental growth and the desire to improve.
• Strong communication (written, verbal) and collaboration skills with colleagues and clients, taking the time to communicate effectively even when under pressure.
• Time management and issue escalation with an understanding of how the individual's work impacts the entire team.
• Demonstrates flexibility & resilience in the face of change and uncertainty, with strong organizational skills, attention to detail and ability to switch between multiple projects with ease.
• Ability to work proactively, and effectively prioritize workload independently
• High level of integrity and discretion, with the ability to work with sensitive information
• Basic understanding/knowledge of creative and production process as they relate to marketing
• Occasional overtime and weekend hours

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $42,224.00 - $78,416.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

If you're a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Jobcode: Reference SBJ-r7694k-3-144-16-40-42 in your application.