Performance Marketing Associate, Search

Job Description

Hearst's Performance Marketing team works strategically with Affiliate Partnerships, Programmatic Yield, and Edit teams to launch, optimize, and analyze search campaigns to drive high-performing traffic across our digital brands. As a part of this team, the Performance Marketing Associate will be responsible for media buying and traffic acquisition across self-serve paid search tools such as Google Ads. The ideal candidate should be highly organized, extremely detail oriented, possess a passion for analytics, and get excited about learning new skills.

Resonsibilities:

What You'll Do:
• Launch and maintain paid search campaigns including setting them up, selecting creative images, writing and editing ad copy, and managing campaign performance.
• Run and analyze campaign reporting to determine optimization opportunities for your portfolio of campaigns.
• Collaborate, share results, and brainstorm with other team members to help shape campaign strategy.
• Provide feedback to our edit teams on which topics and types of content are resonating with our audiences.

Qualifications:

Who You Are:
• Have a bachelor's degree and 1-3 years of relevant work experience
• Experience in Excel and/or Google Sheets
• Comfortable working with large data sets and adept at organizing and interpreting data
• Enjoy working in a fast-paced and collaborative environment
• Commerce, digital media, or search buying experience is a plus, but not required

The base salary for this role is $65,000. The base pay range is subject to change and may be modified in the future.

Hearst Magazines provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veterans status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Jobcode: Reference SBJ-mk6ey6-3-12-73-116-42 in your application.