Content & Social Media Coordinator, Fashion

Job Description

The Coordinator, Content and Social Media will be responsible for helping IMG Fashion's content strategy to life across all owned channels- @FashionWeek, @NYFW and @MADE.

This role requires a proactive, highly-motivated individual who has a demonstrated interest in digital and social media marketing. The Coordinator, Content and Social Media will execute the day-to-day publishing, community management and monitoring of IMG's owned digital channels.

During tentpole events (i.e. NYFW and MADE) this role will be very hands on in the execution and distribution of photography, ensuring that each channels' brand standards, designer needs and sponsor goals are met.

This role provides support to the department's Manager and Associate Director, and reports into the Senior Director Digital, Content and Strategy.

CORE COMPETENCIES

Community Engagement, Reporting + Analytics
• Collaborates with the Social Media Manger to craft content calendars that reflect and evolve @NYFW,
• @FashionWeek and @MADE brand identities
• Posts all social media content, interpreting community signals to know what stories, medium and
• content will be the right fit for each channel
• Owns community management across all channels including community interaction, comment
• moderation, as well as proactively encouraging an ongoing dialogue to develop audiences
• Reacts to relevant, current events, integrating timely content and posts that align to cultural
• happenings into IMG feeds
• Ensures all social channels regularly engage with designers, sponsors, talent and influencers
• Assists in collecting and reporting on social media KPIs, ensuring they are regularly shared with
• organizational counterparts
• Supports the roll out of paid media campaigns, ensuring that goals are met, on schedule and on
• budget
• Monitors emerging platforms, evaluating their relevance for IMG's business
• Manages website updates
• Participates in team brainstorms

SKILLS
• Excellent verbal and written communication skills.
• Highly skilled in fostering a collaborative work environment and building meaningful relationships
• Regular, dependable attendance + punctuality.
• Must amenable to flexible schedule based on seasonal, event and activation needs

QUALIFICATIONS:
• Bachelor's Degree required
• Minimum of 2 years of experience in content creation or social media
• Strong knowledge of social media KPIs
• Basic understanding of social measurement tools
• Experience with Photoshop, and InDesign preferred

Endeavor is an equal opportunity employer committed to a diverse and inclusive work environment.

Jobcode: Reference SBJ-ropxpg-18-117-185-140-42 in your application.