Job Description
Multimedia Sales Manager
About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WLBT:
WLBT-TV is the #1 rated local TV broadcast and digital media in Central Mississippi. We are a dominant NBC affiliate that consistently produces award-winning local news coverage. Jackson, MS is Mississippi's largest TV DMA, serving as the state capital, with several local universities, and home to the largest medical facilities in the state, including the prestigious University of Mississippi Medical School. Jackson is located within a short drive from beautiful Gulf Coast beaches, New Orleans, Memphis, Birmingham, Nashville, Dallas, and Atlanta. If you love SEC sports, we have four schools (Ole Miss, Mississippi State, Alabama, and LSU) less than three hours away. And Saints, Pelicans, and Grizzlies fans are an easy three-hour drive from NOLA and Memphis. The Jackson metro is the economic hub of Mississippi and a great place to work, live, and raise a family.
Job Summary/Description:
WLBT-TV in Jackson, MS, is seeking an organized and creative professional to help lead our digital sales efforts in the role of Multimedia Sales Manager. The position works in tandem with the Director of Sales on business development for the station, specifically championing digital sales.
WLBT-TV in Jackson, MS, is looking for a highly qualified candidate to be the next Multimedia Sales Manager. This person must be highly motivated to lead a team of 10+ salespeople in the highly dynamic world of broadcast and digital sales. The candidate must have a proven track record of growing market share, building successful client partnerships, coaching, training a local team, and staying relevant in the ever-changing world of broadcast and digital sales. The ideal candidate is goal-oriented, driven, and able to motivate the local sales team to achieve their individual sales goals. Must have the ability to manage multiple projects, communicate across departments, ensure projects and campaigns are executed as proposed and sold, extremely organized with great time management skills.
Duties/Responsibilities include, but are not limited to:
- Driving digital revenue growth and achieving revenue targets with a focus on new local direct business
- Providing digital training to the sales team
- Assisting Multimedia Executives in presenting and closing business
- Developing sales presentations and collateral using up-to-date research materials
- Maintaining campaign tracking, delivery, and reporting to ensure campaign success
- Working at a partnership/consultative level as an expert in digital advertising with a Multimedia executive and advertisers
Recruiting and hiring
- Exceptional skills in recruiting, coaching, and training sellers
- Achieving digital and broadcast sales objectives, building relationships, communicating clearly, and the ability to forecast, manage budgets, and execute a strategic plan is critical
- Ability to manage multiple projects, extremely organized, and great time management
- If you are a critical thinker who possesses a strong work ethic and the desire to lead a ''seasoned'' sales staff at a first-class organization, who brings new and innovative ideas to work, please apply and attach a cover letter
Qualifications/Requirements:
- A bachelor's degree from a four-year college or university or equivalent is preferred
- Minimum of 5 years prior experience in broadcast sales
- 3 years of experience in managing a sales team, strategic planning, and a track record of growing revenue preferred
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WLBT-TV/Gray Media is a drug-free company
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
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Jobcode: Reference SBJ-j659eb-3-133-147-169-42 in your application.