Digital Sales Specialist

Job Description

Digital Sales Specialist - WBTV

About WBTV:

WBTV is located in the heart of the Queen City, just west of Uptown. As a community leader for over 70 years. WBTV prides itself on putting its viewers first. Being ''On Your Side'' is more than just a slogan, but a culture that permeates throughout the station and is truly felt by the entire WBTV team. WBTV was the first television station to sign on in the Carolinas and is considered the ''most trustworthy source of news and information'' in the area according to research. WBTV First Alert Weather is the certified most accurate forecast for the market as measured by WeatherRate.

Job Summary/Description:

WBTV is seeking a full-time team member to serve as a vital resource for our Sales Team. The Digital Sales Specialist position will support the sales staff, sales management, and other departments with orders, presentations, reporting, and training. Candidate must demonstrate a thorough knowledge of digital media marketing and an ability to provide digital solutions across multiple platforms.

Duties/Responsibilities include (but are not limited to):
• Act as a secondary client contact, understanding client goals and optimizing success through research and analysis
• Develop media plan recommendations, buy summaries, and campaign measurements
• Present proposals with media and cost schedules to clients. Will go on sales calls with Account Executives
• Manage all facets of campaign execution by working with Digital Coordinator and Digital Media Team
• Take the lead on optimization strategies for digital campaigns
• Stay up-to-date with emerging trends and identify areas of development within emerging markets
• Develop and present concise reporting decks highlighting the success of the campaign and recommendations for future campaigns
• Promote positive working relationships within the department, the company, and the vendor community

Qualifications/Requirements:
• 2+ years in digital media
• BA/BS degree preferred
• Possess demonstrable experience working in both B2B and B2C environments
• Possess outstanding written and verbal communication skills
• Applicants must be proficient in working with Microsoft Word, Excel, PowerPoint, and Outlook

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WBTV-TV/Gray Television, Inc. is a drug-free company

Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

Jobcode: Reference SBJ-gxe98q-3-129-70-157-42 in your application.