company_logo

Full Time Job

Sales Manager

Nexstar

Charlotte, NC 03-15-2024
Apply @ Employer
  • Paid
  • Full Time
  • Mid (2-5 years) Experience
Job Description
Responsibilities:
• Develop and execute sales strategies that result in exceeding digital and new business revenue targets.
• Manage, coach, train, support and motivate the team of local Account Executives.
• Drive local revenue growth for the station and company. Increase revenue share in the market. Create new digital business from outside the traditional media space.
• Oversight of all digital sales products, inventory management and pricing strategies.
• Management of the digital sales pipeline, including the formation of individual Account Executive (AE's) budgets.
• Assist Account Executives with prospecting, building plans, negotiating, and closing deals.
• Work with the corporate digital team on corporate led sales initiatives and group sales projects.
• Assist in updating content on our website and our social media platforms.
• Maximize new business and digital revenue potential from new and existing accounts.
• Conduct weekly training meetings for the Account Executives, with a focus on digital products and services.
• Assist with recruitment of talented sales professionals.

Qualifications:
• Bachelor's degree in Marketing, Advertising, or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
• Minimum three years' experience in sales, preferably in the broadcast or digital field
• Experience guiding, directing, and motivating a team, including setting performance standards and monitoring performance
• Experience establishing long-range objectives and specifying the strategies and actions to achieve them.
• Ability to identify the developmental needs of others and to coach, mentor, or otherwise help others to improve their knowledge or skills.
• Strong organizational skills, attention to detail, excellent follow-up, resourceful, and self-motivated.
• Ability to multitask and prioritize with multiple pending deadlines.
• Knowledge of prevailing digital technologies such as Google Analytics, ad tagging, SEM/SEO, social media, OTT/CTV, behavioral and contextual targeting
• Strong computer skills, proficiency in PowerPoint, Excel, Word, Teams, Zoom, Facebook, etc.
• Experience with Wide Orbit, Matrix, Nielsen, ComScore and media sales is a plus
• Able to promote a winning, positive, sales culture. Be a team player. Be resilient and consistent. Have passion for the business, the job, and helping clients to be successful.
• Valid driver's license with an acceptable driving record

#LI-Onsite

Jobcode: Reference SBJ-gqjnkx-18-217-228-35-42 in your application.

Company Profile
Nexstar

Nexstar Media Group is America’s largest local television and media company with 196 full power stations (including partner stations) in 114 markets addressing nearly 63% of US television households and a growing digital media operation.