VP, Video Strategy & Revenue

Job Description

Job Title: VP, Video Strategy & Revenue

A little bit about our team:

The Warner Records Commercial Revenue department is responsible for all aspects of digital streaming, digital download and physical sales to achieve the company's revenue goals as well as helping to break new artists within commercial channels.

Your role:

This role is responsible for driving revenue and optimizing performance across YouTube's monetization platforms. This role requires a strategic leader who can develop and execute innovative strategies to maximize revenue from YouTube's various features, including Super Chats, merchandise shelves, and paid content. The VP will also collaborate closely with cross-functional teams, artists, and managers to ensure that commerce initiatives are seamlessly integrated into broader marketing and content strategies.

Here you'll get to:
• Strategic Leadership:
• Define and execute strategies for YouTube monetization, digital commerce, and ad revenue generation
• Optimize revenue from YouTube ancillary features such as Super Chats, merchandise shelves, and paid content
• Cross-Functional Collaboration:
• Work with marketing, content, and product teams to integrate commerce initiatives into broader strategies
• Align initiatives with revenue goals and assure their execution across all customer touchpoints
• Collaborate with content teams to identify trending content opportunities that align with commerce goals, ensuring seamless product and promotion integration into YouTube content
• Work with internal stakeholders to ensure that fully integrated programs and campaigns are designed to drive top line growth
• Performance Monitoring & Reporting:
• Report weekly and quarterly to key stakeholders with actionable insights and recommendations
• Track, analyze, and report on CMS progress and performance metrics, such as growth, RPM, and UGC
• Serve as the point of contact for administrative YouTube issues within the organization
• Establish and maintain qualitative and quantitative metrics, including KPIs for emerging and established artists
• Market & Industry Insight:
• Stay informed about current and emerging trends in YouTube products, features, monetization, and user consumption
• Maintain thorough knowledge of YouTube's engagement and agreements with Warner Records/WMG, understanding the commercial, monetization, and user consumption implications
• KPI Management:
• Establish key results reporting KPI criteria and continually optimize marketing strategies to meet these hurdles
• Drive KPIs and organizational goals with a focus on artist and partner relationships
• Develop best practices and toolkits to assist artists in leveraging YouTube's platforms
• Innovation & E-Commerce Strategy:
• Deploy innovative strategies based on the evolving landscape of e-commerce, consumer behavior, and the music industry
• Integrate e-commerce at scale through initiatives such as merch store integrations, live stream purchasing, and partnerships with influencers

About you:
• Extensive experience in digital commerce, YouTube monetization, and partnership management
• Proven track record of driving revenue and optimizing digital performance
• Strong leadership and cross-functional collaboration skills
• In-depth understanding of CMS, YouTube's products, features, and content strategies
• Ability to analyze complex data sets and translate them into actionable insights
• Creative and innovative thinker with a deep understanding of e-commerce and consumer behavior trends

We'd love it if you also had:
• 8-10 Years of Relevant Experience
• Experience with Google Workspace

About us:

As the home to 10K Projects, 300 Elektra, Asylum, Atlantic, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Music With Vision & Voice

#LI-Onsite

Effective October 1st,2023 this position requires being in the office 4 days a week. We believe that an in-office presence is critical for talent development, collaboration and building strong relationships.

Salary Range
$150,000 to $160,000 Annually

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Links to relevant documents:

2024 Benefits At A Glance final.pdf

EVerify Participation Poster.pdf

Right To Work .pdf

Jobcode: Reference SBJ-reep18-3-147-63-2-42 in your application.