Marketing Services Manager, Warner Music Latina

Job Description

Marketing Services Manager, Warner Music Latina

Job Title: Marketing Services Manager, Warner Music Latina

Reports To: Director, Marketing Services, Warner Music Latina

Department: Marketing

Location: Miami, FL

A little bit about our team:
Our Marketing Services team is responsible for implementing marketing strategies that are locally relevant. It operates continuously to redefine marketing best practices, whether it be experimenting with new formats and technologies, or reworking old practices. This team partners with internal and external groups to develop best-of-class creative campaigns and high-impact advertising campaigns on a regional level. This team also works closely with our Regional Marketing Services office to guarantee continuous improvement, training, and alignment.

Your role:

As Marketing Services Manager, you will be the driving force behind the success of our Latin artists in the US. Collaborating with our talented Artist Strategy team, you will help shape the brand narrative for these rising stars, crafting compelling stories that captivate audiences worldwide. Collaborating with A&R and the Artist Strategy team, you will oversee the creative direction and production of visuals that align with the artists' vision and our label's brand. Get ready to unleash your creativity and lead the charge in creating culturally relevant campaigns, focusing on localized opportunities in key cities across the USA.

Here you'll get to:
• Identify trends and opportunities within the Latin music market in the US to enhance artist positioning.
• Develop fresh and disruptive ideas to connect at a cultural level with both Latin and general market audiences.
• Design innovative marketing strategies for singles, albums, and tour launches.
• Coordinate launch campaigns across digital platforms and non-traditional media.
• Ensure seamless integration between traditional marketing, digital strategies, and live experiences.
• Plan paid media campaigns on YouTube, TikTok, Meta, Spotify, and other key platforms.
• Analyze key metrics and adjust strategies in real-time to improve performance.
• Find and collaborate with creative teams to produce impactful content concepts, including ugc, short form, long form, etc.
• Strategize audience engagement across social media and live activations.
• Evaluate campaign performance and provide data-driven recommendations.
• Present impact reports with key insights and learnings to optimize future strategies.
• Stay up-to-date with algorithm changes, digital trends, and music consumption behaviors in the US Latin market.
• Plan CRM strategy for audience growth and engagement for developing artists.

About you:
• 3+ years' professional experience in the digital marketing and/or creative space, with a focus on content creation.
• Fluent in English & Spanish
• An in-depth understanding of social media platforms, industry trends, new technologies and digital music services
• Proven ability to thrive and excel in a fast-paced, high-pressure environment, managing multiple projects simultaneously and consistently delivering high-quality results.
• Demonstrated ability to take initiative and work independently, proactively identifying opportunities and driving projects forward with minimal supervision.
• Excellent project management and organizational skills.
• Proven experience in a creative role within the music or entertainment industry.
• Strong portfolio showcasing a range of creative projects and successful campaigns.
• Passion for music and a deep understanding of various music genres.
• Proactive problem-solver with a solutions-oriented mindset and a continuous learning approach, eager to embrace new challenges and contribute to a dynamic team.

We'd love it if you also had:
• A broad understanding and appreciation of music genres as well as awareness of trending other entertainment industry sectors – film, TV, tech, gaming, etc.
• Bachelor's degree in Graphic Design, Visual Arts, Marketing, or related field.

About us:

Warner Music Latina is the Latin division of Warner Music Group, representing US Latin in our Miami office. Warner Music Latina seeks to provide best in class service to its artist roster and to push the Latin culture forward, while breaking international barriers with its expertise to develop artists locally and in the global market. Among the extensive star-studded and up-and-coming artists on the roster are Myke Towers, Yandel, Tokischa, Maria Becerra, Danny Ocean, Sofia Reyes, Zion & Lennox, Tiago PZK, Justin Quiles, Blessd, Ovy on the Drums, Elena Rose, Mau Y Ricky, among many others.

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

#LI-Hybrid and #LI-Onsite

This position will require being in the office 4 days a week. We believe that an in-office presence is critical for talent development, collaboration and building strong relationships.

Jobcode: Reference SBJ-gpzem9-3-22-27-106-42 in your application.