Director, Marketing - Pop / Rock / Dance / Country

Job Description

Job Title: Director, Marketing - Pop/Rock/Dance/Country

A little bit about our team:

We have a very unique job in that we get to work with talent, make art, and impact culture. Here you'll be responsible for finding creative and innovative ways to engage with artists, get their music heard, find new fans, and cut through the clutter. Our approach is not one-size-fits-all. Your roster will be primarily focused on our Pop/Rock/Dance/Country artists with the opportunity to work outside of those genres if desired.

Your role:

As a Director, Marketing (Product Manager), you will be the quarterback working with various departments to drive marketing and artist development strategy, while implementing creative marketing campaigns. You will also work with artists and their management teams as one of the key points of contact/resource.

Here you'll get to:
• Maintain a roster of artists as the marketing lead in the Pop, Rock, Dance/Electronic, Country, and Alternative genres
• Strategize, create, and implement creative marketing plans to roll out and get exposure for the artist's music, reflective of strategic goals, release-specific objectives and financial guidelines
• Work with various internal departments and external partners to execute marketing plans efficiently
• Formulate and manage the marketing budgets for your respective projects with core team members, the department head, and top executives
• Work with the creative departments to develop the artist's brand cohesively and help create the various assets that are needed for promotion (covers, videos, promo tools, etc.)
• Develop ideas that create exposure for our artists and help them build real fanbases through performances, grassroots marketing, collaborations, promotional appearances, and more
• Maintain strong relationships with internal and external partners to be an advocate for our artists and company
• Help facilitate and optimize the timely delivery of marketing elements to Brand Partnership, Sync, Creative, Digital, Radio, Streaming and Sales and A&R to meet streaming, marketing and production deadlines
• Manage all aspects of an artist's product development which includes physical and digital releases. You will be responsible from concept to completion to make it successful
• Help develop artists: growing social platforms, fan acquisition, performance development, etc.
• Help mentor our department assistants and coordinators

About you:
• You have a minimum of 6 years of experience in marketing / project management / management, with a minimum of 3 years in the music industry. Product manager experience at a label is a requirement.
• You have experience marketing Pop, Rock, Dance/Electronic, Country, and Alternative artists and are a fan of those genres of music
• You are action oriented and take initiative
• You have a ''whatever it takes to get it done'' mentality
• You are organized but flexible to varying needs each day
• You have a 360 understanding of the music business
• You have proven Project/Budget Management skills
• You are a team player
• You are an effective communicator
• You are passionate about music and live the lifestyle (you go see shows regularly)
• You are empathetic to artists and their creative needs
• You are up to date on current trends and are ahead of the curve. You are an avid social media user
• You are comfortable with ambiguity
• You are a problem solver and can multi-task
• You have experience with Mediabase, Music Connect, Chartmetric, Canva, and other industry information & creative systems.
• You are willing to travel

We'd love it if you also had:
• A Bachelor's degree
• Photoshop skills
• Social Video / Content editing skills

About us:

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

#LI-Onsite

This position will require being in the office 4 days a week. We believe that an in-office presence is critical for talent development, collaboration and building strong relationships.

Links to relevant documents:

2025 Benefits At A Glance final.pdf

EVerify Participation Poster.pdf

Right To Work .pdf

Jobcode: Reference SBJ-gq22bz-18-219-93-1-42 in your application.