Coordinator, Interactive Marketing

Job Description

Job Title: Coordinator, Interactive Marketing - TEMP

A little bit about our team:

In this role, you will sit inside of the digital marketing team within the Strategic Marketing department, reporting to the Manager, Interactive Marketing. You will work closely with various internal departments (Artist Development, Creative, Streaming, + more), along with artists, managers, and external partners to create, strategize, and maximize digital opportunities in the marketplace for the entire Warner Music Nashville roster. You will work with an energetic, fast-paced team of people committed to driving awareness and engagement for our artists and their music.

Your role:

The Coordinator, Interactive Marketing is focused on the day-to-day development of Warner Music Nashville artists' digital properties. You will support the team in conceptualization, development, and execution of social rollouts and fan engagement campaigns. You will take a fans-first approach in acquiring and engaging fans on a daily basis.

Here you'll get to:
• Be responsible for building social rollouts, content curation, pre-release and release Linkfire URLs, and creative conceptualization for Warner Music Nashville artist and label socials
• Work with WMX email team to facilitate email marketing sends from start to execution by adding content to Asana email threads, reviewing and facilitating approvals with artist management teams, and approving live tests
• You will spearhead the set up of pre and post show tour alert emails and make updates to tour date integration tools as needed
• Collaborate with web developers in JIRA to add content to label and artists' websites, including but not limited to news items, videos, music releases, etc.
• Work closely with Streaming team to communicate social support for DSP playlisting to management teams, and collect links + screenshots of live posts
• On release nights, you will make sure all web updates go live, artist social banners are flipped, share social assets + suggested copy with staff, and ensure release Linkfire URLs are up-to-date and functioning accurately
• Submit Basecamp projects for social assets, video teasers, and other digital needs
• Use Sodatone and work with the analytics team to help with social database maintenance, social analytics reporting, and monitoring TikTok playlisting
• Responsible for management of WMN label socials and email strategy. Maintain calendar and strategic promotion of key events such as important release anniversaries, holidays, award show nominations and wins, and artist birthdays
• Collect content at company sanctioned events and artist showcases to create recap posts to be shared to WMN socials following the event
• Willingness and able to interface directly with artists and managers to train and update them on emerging digital tools, provide them with strategic social recommendations, and advise on engagement standard processes within all social platforms
• Stay up-to-date on trends and emerging digital tools, including CapCut templates, Canva Pro templates, etc., and provide creative ways to optimize these tools across artist and label social profiles
• You will assist the Interactive Marketing Manager in submitting TikTok mapping requests and allowlisting requests across platforms
• Work with Interactive Marketing Manager to coordinate promotional graphics, short links, and prize fulfillment for all artist and label sweepstakes

About you:
• 0-3 years of experience working in digital marketing
• Proficiency working with Microsoft Office suite/Google Workspace
• Outstanding written and oral communication skills
• Organized, meticulous, and efficient
• Complete multiple projects quickly with accuracy
• Able to write engaging, grammatically correct social and email copy
• Creative, collaborative, and innovative
• Enjoy working in a fast-paced environment
• Enjoy building and fostering relationships across teams, departments, and with external partners

We'd love it if you also had:
• Passion about music

#LI-Hybrid

Salary Range
$20.00 Hourly

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Links to relevant documents:

2024 Benefits At A Glance final.pdf

EVerify Participation Poster.pdf

Right To Work .pdf

Jobcode: Reference SBJ-d516bz-18-226-169-106-42 in your application.