Senior Platform Specialist, Marketing Technology

Job Description

The Job
The Senior Platform Specialist, Marketing Technology plays an integral, cross-functional role within the MarTech team. You will be responsible for operating platforms and supporting processes within the global marketing tech stack to support Marketing strategy and execution for the APAC region. You will help set up and maintain marketing, media, and advertising platforms, and support overall platform operations for WBD Streaming.

The Daily
• Collaborate with APAC Subscriber Acquisition, Content, Partner Marketing, and Global Buying Teams to collect requirements for supporting media campaign initiatives and ensuring MarTech platform capabilities are in place
• Support senior MarTech team members with solutioning global-scale marketing automation projects by performing UAT, providing technical feedback, and creating both technical and stakeholder-facing documentation
• Intake platform support requests, document requirements, and perform troubleshooting steps prior to handoff to other MarTech resources
• Implement the taxonomies and naming conventions across digital channels to ensure accurate data collection for global marketing performance analysis
• Generate deeplinks, QR code generation, and ad-hoc tracking link creation
• Monitor ad platforms and QA platform performance during product enhancement updates and global launches as needed

The Essentials
• Bachelor's Degree in Business, Finance, Marketing, Math or related field is required.
• 3+ years of experience in marketing technology or media platform operations.
• Experience with data governance, taxonomy management, and UAT of marketing automation.
• Must have strong written and oral communication skills.
• Must be able to prioritize and manage multiple projects and timelines.

Nice To Haves
• Familiarity with media planning, execution, and measurement. Agency experience a plus.
• Experience with social media platforms, Google Marketing Platform, search, and programmatic.
• Experience with pixel deployment and tag management, Google Analytics experience a plus.
• Experience working with an MMP.
• Experience with Airtable, Power Automate, or similar tools.
• Demonstrated ability to manage and maintain cross-functional relationships (marketing, technical, and business teams) as well as external vendors and agencies.
• Experience in Direct to Consumer business. Experience within the OTT or Entertainment industry a plus.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Jobcode: Reference SBJ-rep110-3-145-85-233-42 in your application.