Programmatic Coordinator

Job Description

The Job

This hands on keyboard Programmatic Coordinator will be esponsible for developing and executing programmatic advertising campaigns that drive online traffic and revenue to the company's website. This includes managing budgets, creating ad copy, targeting audience segments, and analyzing campaign performance. Also be responsible for staying up to date with the latest programmatic advertising trends and best practices to ensure that campaigns are as effective as possible. Work with Ad Sales by providing superior customer service and finding solutions in order help reach the company's financial objectives.

The Daily
• Responsible for day-to-day execution, bid management and optimization of Programmatic (display, video, native, social, tv). Have a strong understanding of various programmatic platforms. Deliver insight into the implications of campaign constraints, such as ramp-up time, scale, creative performance.
• Work closely with Ad Sales to provide planning tools to assist in negotiating. Provide accurate reporting on inventory and work closely with team in the optimization of all campaigns to protect the business.
• Maintain current/ongoing knowledge of media buying platform updates and integrations, inclusive of their suite of analytics tools. Have the ability to troubleshoot issues on going campaigns.
• Expected to fully understand legal and business imposed regional market regulations, requirements, and expectations with regards to the overall structure, use of breaks and minutage for assigned region. Understanding and adhering to all SOX controls.

The Essentials
• 1-2 years of related experience, preferably in digital operations
• College degree or equivalent required
• Experience with Google 360 Suite preferred
• Experience with advertising ecosystems such as GAM, FreeWheel, Xander
• Knowledge of programmatic solutions (DSPs, SSPs, Ad Networks)
• English is a must; Spanish is a plus.
• Analytical skills: capacity to identify issues and underlying roots, prioritize issues, develop hypothesis for both the issue and potential solution, quickly gather data and develop recommendations.
• Excellent interpersonal skills: capacity to relate to multi-layer stakeholders.
• Team oriented and committed to providing an extraordinary level of service to clients.
• Work efficiently and independently with both, speed, and accuracy
• Detail and process-oriented skills: capacity to multitask and maintain a good level of understanding of different layers

If you're a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at recruitadmin@wbd.com.

Jobcode: Reference SBJ-gxen6q-18-191-102-112-42 in your application.