Marketing Campaign Reporting Operations Sr. Analyst

Job Description

The Marketing Campaign Reporting Operations, Senior Analyst plays an integral role within the Global MarTech team. You will have the opportunity to work in a best-in-class marketing tech stack and enable sophisticated measurement and attribution capabilities.

You will work with industry-leading media buying and attribution platforms (which are managed in-house), supporting multi-channel marketing campaigns across search, social, display, mobile, CTV, affiliate, etc.

You will support the reporting infrastructure that enables the measurement of paid marketing efforts. This is a cross-functional role that requires managing workflows across internal and external teams, ranging from internal marketing strategy/digital media buying teams, finance and external ad agency teams.

Your Role Accountabilities…

Reporting Data Feed Implementation & Monitoring
• Set-up campaign reporting feeds to support measurement of global marketing campaigns.
• Monitor automated digital media spend reporting feeds for failures and alert the necessary teams.
• Respond to analytics teams' troubleshooting requests.
• Identify enhancements to streamline reporting feeds and monitoring workflows.

Spend Reporting Workflows
• Follow up with Regional Brand Marketing Leads on unreported spend.
• Coordinate with Finance to confirm billing spend alignment.
• Manage brand agency workflows to gather offline spend data (TV, radio, print, etc.) across APAC and EMEA.
• Ensure ad platform partners provide timely reports.

Taxonomy and Spend Remediation
• Collaborate with regional brand agencies (Max, Discovery+, TNT Sports, etc.) to resolve spend and taxonomy errors in digital and offline files.
• Work with acquisition teams to correct taxonomy issues in digital ad platforms.
• Investigate and address spend discrepancies with media plans, notifying the analytics team as necessary.
• Follow up with relevant teams (agencies, marketing, etc.) to resolve issues.
• Trigger backfill reporting files to update business dashboards.

Qualifications & Experience
• Bachelor's/University degree (Business, Math, Economics preferred)
• 3 or more years of experience in marketing technology or paid marketing data reporting operations
• Experience working with data sets and aggregating disparate data
• Must have strong written and oral communication skills
• Proactive, Self-Starter, Feels empowered to take initiative to advance projects forward
• Experience with paid marketing ad platforms is required (social media platforms, Google Marketing Platform, search, and programmatic)
• Demonstrated ability to manage and maintain both internal and external cross-functional relationships (marketing, technical, and business teams)

What's Nice to Have:
• Experience in working with major marketing data aggregation platforms like Datorama, Funnel, or Domo is highly preferred
• Proficiency in SQL
• Ad agency experience/familiarity with media planning, execution, and measurement is a plus
• Experience with pixel deployment, tag management, Google Analytics, and Mobile Measurement Partner for enabling conversion reporting a plus

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Jobcode: Reference SBJ-dy6wwq-3-147-58-159-42 in your application.