Marketing Analytics, Manager

Job Description

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The Manager of Marketing Analytics (Subscriber Growth & Media) will be responsible for enabling marketing effectiveness reporting and insights to all marketing teams supporting the newly launched platform, Max. S/he will create actionable reporting from user-level behavior data and multiple data sources, including information from data science, product, and media measurement platforms. S/he will coordinate closely with cross functional data teams (i.e., analytics engineering, marketing technology, data science) as well as marketing teams to determine reporting/measurement frameworks which ultimately enable our dashboard development and deeper insights. Reporting is global and utilized by domestic and international stakeholders alike. S/he will be responsible for collecting reporting/analysis requirements, working with the engineering team to ensure proper data flows, and partnering with media teams to provide clear strategic recommendations to drive incremental results for the platform. S/he is an experienced analytics professional who is truly passionate about marketing and data and can be an active team player driving top results.

Your Role Accountabilities…
• 4+ years' experience in marketing analytics, with a particular focus on media metrics (paid & organic)
• 4+ years' experience with data visualization and building a reporting measurement framework; familiarity with Looker a plus
• 2+ years' experience managing a team, including experience working on a fast-paced team. Preferable if have experience working across time zones on global team
• Strong understanding of media measurement strategies, frameworks, and technology
• Experience executing analytics projects end-to-end, from definition through findings and recommendations to stakeholders
• Able to communicate and liaise with regional leadership to provide fast insights and reporting support while re-enforcing global reporting best practices
• Proven track-record of developing campaign strategies, executing, measuring, and delivering performance insights
• Past success establishing measurement frameworks for campaigns across various paid media channels (paid social, search, display), as well as owned channels
• Understand how Media Mix Modeling and Attribution Models are used to drive strategy decisions
• Experience setting up and measuring iterative A/B test analysis to inform BAU strategies
• Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships throughout the league to achieve success
• Strong interpersonal, communication and presentation skills
• Ability to liaise with technical, marketing and business teams
• Strong team focus with outstanding documentation, organizational and resource management skills
• Advertising Agency experience a plus or working in media analytics at another entertainment company

Qualifications & Experience...
• Bachelor's Degree in Business, Finance, Marketing, Math or related field
• Must be able to communicate effectively with media, marketing, and engineering teams
• Advanced user of digital and advertising technologies, such as Google Marketing Platform, Google Ad Manager, Social Ad Managers, MMPs(Apps Flyer) and Site Analytics tools (GA4)
• Strong technical skills are required, including experience with Excel & SQL (LookML a plus)
• Understanding of the digital media ecosystem and subscription business model to execute a best-in-class growth media strategy
• Strong analytical skills are required, including the ability to analyze raw data, draw conclusions, and summarize actionable
• Must be results driven with an excellent attention to detail
• Must be able to organize, prioritize and schedule a high workload, efficiently. Must be comfortable managing projects and timelines
• Must have strong written and oral communication skills – particularly within large organizations
• Ability to collaborate with key partners and stakeholders to define metrics, identify requirements and maintain confidentiality.
• Must be able to handle multiple tasks with changing priorities, communicating changes in scope and schedule to all parties concerned.
• Ability to manage both internal and external vendors and suppliers

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Jobcode: Reference SBJ-d9pbbk-3-144-102-43-42 in your application.