Marketing Analytics, Analyst

Job Description

Marketing Analytics, Analyst (6-month contract)

As an Analyst, you will drive insights for Warner Bros. Discovery Streaming businesses through development of reporting solutions, coordinating with internal and external strategy and buying teams, and extending global measurement best practices into APAC on behalf of the Marketing Analytics team at Warner Bros. Discovery Streaming. You will work closely with cross-functional partners to plan and execute high-visibility projects, while ensuring excellence in data quality, that will be used by the wider Warner Bros. Discovery marketing teams to measure and optimize campaign performance and drive their strategies.

Your Role Accountabilities…
• Actively partner with the rest of the global marketing analytics team to successfully launch Max product marketing reporting in APAC countries utilizing the existing global measurement framework
• This individual should have a keen understanding of the digital marketing landscape in order to effectively partner with internal biddable buying and external ad agencies on taxonomy implementation, reporting recommendations, and troubleshooting process enhancements for paid media campaigns.
• Collaborate with other analytics, data engineering and marketing technology teams to identify innovative solutions, build and execute project plans, and add layers of sophistication to our reporting capabilities.
• Work closely with marketing stakeholders to understand their needs and strategies and deliver insightful and effective dashboards and visualizations.
• Support cross departmental core metrics and data dependencies with leadership visibility.
• Build reports and analyses for recurring and ad-hoc needs.
• Support the adoption and training of our analytics platform for self-service reporting & taxonomy.
• Serve as a subject matter expert of marketing data pipelines.
• Advance automation efforts that help the team spend less time validating data, and more time analyzing it.

Qualifications and Experience…
• Ideally qualified in a quantitative field of study (Mathematics, Statistics) or Marketing
• Able to support regionally based teams based in APAC, the UK and the US from a time-zone perspective
• 3+ years of relevant experience in business intelligence and/or analytics, preferable in a media or marketing capacity
• Ability to build reports and dashboards with BI tools (such as Looker or Tableau), significant experience with Looker a strong plus
• Proficiency in understanding SQL, including experience in data mining and developing semantic layers in data warehouses (Snowflake, Big Query) would be advantageous
• Understanding of digital marketing, social, and advertising technologies, such as Google Marketing Platform, Google Ad Manager, Social Ad Managers, AppsFlyer
• Understanding of the digital media ecosystem and subscription business model is key
• Ability to guide projects forward independently and manage multiple deliverables and time constraints simultaneously
• Must have strong written and oral communication skills and experience in communicating with stakeholders at multiple levels of a large organization
• Proven ability to collaborate with key partners and stakeholders to define metrics, identify requirements and solve problems independently.

Please note that the employment for this position will be payrolled through an external agency vendor. Successful candidates will be employed by our appointed agency and assigned to work with us. This arrangement ensures that payroll and employment-related services are managed by our trusted partner, allowing us to focus on providing a productive and supportive work environment for our team.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

Jobcode: Reference SBJ-rnqymo-3-138-35-150-42 in your application.