Manager, CRM Operations

Job Description

As the Manager, CRM Operations, you will take charge of the day-to-day CRM operations for Max in the APAC region. Playing a pivotal role in Max's success, you'll collaborate closely with the marketing and lifecycle teams to drive user retention, engagement, and monetization through messaging channels such as email, push, and in-app.

YOUR ROLE ACCOUNTABILITIES
• Oversee day-to-day CRM operations, ensuring timely and error-free delivery of all campaigns
• Manage relationships with Marketing and Creative teams, providing best practices, brainstorming campaign ideas, and regularly iterating on the campaign process to enhance speed and efficiency
• Collaborate closely with the MarTech team on new CRM feature/data requirements, troubleshooting, and roadmap prioritization
• Develop complex messaging journeys for lifecycle campaigns (e.g., onboarding, rescue)
• Manage end-to-end campaign ops process from request intake through scheduling
• Measure and report on CRM operational performance, providing actionable insights to enhance processes
• Stay abreast of industry trends and best practices

QUALIFICATIONS & EXPERIENCE
• 5+ years of experience in CRM Operations with enterprise-level ESP and/or marketing automation tools; strong preference for Braze experience
• Advanced experience in managing projects through Asana, JIRA, Monday.com, or similar platforms
• Advanced experience in building automated campaigns through a journey-building platform
• Advanced experience in audience segmentation and datapoint management
• Ability to liaise with creative, engineering, technical, marketing, analytics and business teams
• Strong team focus with outstanding organizational and resource management skills

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Jobcode: Reference SBJ-r1377m-3-141-192-115-42 in your application.