Head Of Growth & Performance

Job Description

We are seeking a dynamic and strategic Ad Sales Leader to drive growth in key emerging revenue areas, including Advanced Advertising, Programmatic Sales, and Direct Response at WBD . This role will be responsible for developing and executing sales strategies that capitalize on evolving marketplace trends, leveraging data-driven solutions, and building high-impact partnerships to maximize revenue. The ideal candidate will have a strong background in digital and linear ad sales, deep knowledge of performance-based advertising models, and the ability to navigate the rapidly changing media landscape. This role will collaborate heavily with portal teams across NY and the regions to ensure alignment overall Ad Sales strategy.

Key Responsibilities

Sales & Revenue Growth
• Lead and expand revenue opportunities in Advanced Advertising, Programmatic Sales, and Direct Response, ensuring alignment with overall ad sales strategy.
• Identify and develop new business opportunities across digital, CTV, streaming, and data-driven advertising solutions.
• Drive adoption of programmatic sales channels, working closely with SSPs, DSPs, and agency trading desks.
• Develop direct response advertising strategies that deliver measurable performance for clients.
• Collaborate with pricing and planning teams to create competitive and innovative sales packages.

Strategic Leadership & Business Development
• Build and maintain strong relationships with brands, agencies, ad tech partners, and key industry stakeholders.
• Stay ahead of industry trends, evolving ad technologies, and shifts in consumer behavior to inform sales strategy.
• Partner with research and analytics teams to leverage data insights and enhance targeting capabilities.
• Work cross-functionally with product, operations, and content teams to
optimize ad formats and monetization strategies.

Team Leadership & Collaboration
• Lead and mentor a high-performing sales team, fostering a culture of innovation, collaboration, and results-driven execution.
• Provide thought leadership and training to internal teams on advanced advertising trends and best practices.
• Partner with internal stakeholders across finance, product, and operations to streamline sales processes and maximize efficiency.

Qualifications & Experience
• 10+ years of experience in media sales, with a strong background in Advanced Advertising, Programmatic, and Direct Response Sales.
• Deep understanding of programmatic ecosystems, data-driven advertising, and measurement solutions.
• Proven track record
of driving revenue growth and exceeding sales targets.
• Strong relationships with agencies, brands, and ad tech partners.
• Excellent negotiation, communication, and leadership skills.
• Ability to analyze market trends and translate insights into actionable sales strategies.

This role is ideal for a forward-thinking sales executive who thrives in a fast-paced, evolving industry and is passionate about leveraging technology, data, and innovation to drive ad revenue growth.

Desired Attributes:
• Client-Centric: Passionate about delivering best-in-class advertising experiences, ensuring top-tier client retention and satisfaction.
• Strategic Thinker: Capable of balancing short-term revenue execution with long-term innovation.
• Collaborative Leader: A true team player who excels at working across organizations and fostering alignment between sales, content, and product.
• Industry Presence: A visible industry executive who can represent CNN at key advertising events and confidently engage C-suite partners.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $259,000.00 - $481,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

If you're a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Jobcode: Reference SBJ-9zw6oz-3-21-21-29-42 in your application.