Commercial Audience Lead

Job Description

As we enter an exciting phase where we start to put 1st party data at the forefront of our operation we are looking to recruit a highly skilled Commercial Audience Lead across digital trading. With experience in operating multiple and varied data platforms and Ad Servers, you will be responsible for productising large volumes of data across the globe using customer data platforms and data partnerships.

We're looking for someone to help us constantly improve our products through data analysis and insight. This is especially important to our audience go-to-market products WBD AIM. This role will be working with the customer data and business intelligence platforms to give insights on areas of success and areas of improvement around targeted audiences.

There will hands on work with customer success teams within our technology partners to ensure commercial needs are met.

Your Role Accountabilities…
• Support the data strategy, ensuring optimal setup of all audience targeting solutions and optimal flow between the DMP and all monetization platforms
• Analyse large data sets from partner platforms and make timely business decisions: Key performance metrics will focus on accuracy, margin / eCPM improvements, fill rate increase and operational efficiencies
• Lead the development and implementation of data-driven audience segments using the CDP, ensuring they align with content strategy, marketing campaigns, and advertising goals
• Act as the conduit between research and analytics teams to bridge and view data more holistically and ensure we have a consistent message from pre to post sales
• Occasionally act as a data consultant to our key clients and agencies, evangelising the data offering
• Leading the 3rd and 2nd party data strategy, allowing us to targeting niche audiences around the globe
• Work closely with the data engineering and analytics teams to integrate and maintain audience data from multiple sources (e.g., website, app, CRM, social media)
• Create regular reports and dashboards to measure the performance of audience segments, ad campaigns, and content strategies, providing actionable insights to stakeholders
• Partner with ad ops and sales teams to develop data-driven audience strategies for digital advertising and programmatic buying.
• Day to Day Management of key 3rd party data partners

Qualifications & Experience…
• Proven experience working within the online advertising industry;
• Experience working with data sets day-to-day
• Hands on using business intelligence tools such as power BI, Looker, Tableau etc.
• Experience using DMP/ CDP technology;
• Commercial exposure to ensure understanding between operational efficiency and revenue generation.
• Excellent understanding of data collection
• Experience in working with 1st party data sets
• SQL knowledge desirable
• Good working knowledge of Privacy regulations (GDPR, CCPA)
• Understanding of unique users ID's and how they connect data across the ecosystem

Hybrid Working - This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Jobcode: Reference SBJ-veweqm-52-14-229-130-42 in your application.