Associate, North America Marketing

Job Description

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Associate North America Marketing for the North America Marketing department of Warner Bros. Discovery Consumer Products. This role is based in our Burbank office and reports to the Marketing Director. In partnership with the Director, this role assists in planning and executing consumer & retail marketing initiatives that support growth for the exciting WBD portfolio (Harry Potter, DC, Animation, Discovery & more). This role assists in the planning and implementation of marketing tactics that drive customer engagement and align with our sales and brand objectives. This role also works in close partnership with North America Sales and RBD to execute retail marketing campaigns, differentiation, and sell-through initiatives across retail accounts in North America.

Your Role Accountabilities...

Strategic Planning
• Manages marketing and project timelines while clearly communicating and collaborating with key stakeholders
• AdPub support & oversight - annual budget planning, additional requests. Manages day-to-day requests, monitors spend, PO management
• Tracks and maintains marketing spend documentation in partnership with marketing managers and prepares reports and presentations to meet quarterly forecast milestones
• Supports Marketing planning including cross-divisional planning and communication with key stakeholders

Marketing & Advertising
• Assists and coordinates the preparation of presentation materials for external and internal presentations in partnership with Marketing Director
• Coordinates and facilitates creative projects and submissions on behalf of Sales & RBD and Marketing team in partnership with the Marketing Director
• Executes agency related marketing programs tied to affiliates and ambassadors related to key initiatives
• Contributes on new business pitches (marketing ideas) as requested
• Contributes marketing support information to category and licensee updates

Marketing consulting and approvals
• Review and approval of retail and consumer marketing activities and submissions for NA region for assigned franchises. Routing to Global if required.
• Deployment of good judgement when evaluating options and recommendation of workable solutions if submissions do not meet franchise requirements.

Special Projects
• Supports production of special events, annual trade shows, and industry events including working with agencies and venues for North America B2B Summit, Comic Con, etc. on behalf of marketing team and larger North America CP team

Marketing Analytics
• Aggregates post promotional performance of Marketing plans to measure effectiveness against Ad Pub/marketing spend
• Tracks performance of competitive Marketing programs to develop insights and next steps

Responsibility and Success Measurements
• Sales / Sell Thru
• Market Share Growth
• Traffic and conversion from paid media & marketing, online and in-store
• Flawless execution of marketing programs that support sales strategies

Qualifications & Experience..

Work Experience
• 2+ years of work experience in Licensing industry, a licensor, vendor, retailer, or entertainment environment preferred

Education, Professional Training, Technical Training or Certification
• Bachelor's degree in marketing, business or related field or equivalent work experience preferred

Knowledge/Skills
• Basic licensing industry knowledge with intellectual curiosity
• Ability to take direction and assist Manager in executing strategic and operational plan
• Basic understanding of financial forecasts and budgets
• Strong collaboration and partnership skills
• Proven ability to communicate effectively with persons on all levels
• Strong organizational/leadership and planning skills required
• Ability to create pitch/presentations
• Strong working knowledge of Microsoft Office applications, specifically Excel, Word and PowerPoint
• Ability to work in a team environment with changing priorities; possess flexibility and adaptability skills in addition to strong project management
• Exceptional time management and prioritization skills with ability to multi-task with a high degree of attention to detail and accuracy
• Well organized with effective and proven planning and follow-through skills
• Ability to work well under time pressure and time constraints
• Self-starter, optimistic and dependable
Other Requirements

Management has the right to add or change duties and job requirements at any time.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $47,466.00 - $88,150.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

If you're a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Jobcode: Reference SBJ-g64pzq-18-217-89-130-42 in your application.