Analyst, Paid Search

Job Description

General Summary:

The Paid Social Specialist will lead the implementation and development of the paid social channel, maximizing customer growth at cost-effective levels. Reporting to the Paid Social Manager, the successful candidate will also integrate cross-functionally, regularly liaising with other teams within Subscriber Acquisition and the wider business org.

Daily Activities
• Hands-on technical bid based buying and optimization across a number of platforms, including Meta, Snap, TikTok, Twitter, Pinterest, Reddit.
• Own the strategy and performance of paid social activity with full operational responsibility.
• Application of advanced in-platform bidding for optimization
• Ability to integrate ad tech solutions to automate social buying
• Lead Paid Social planning and media-buying across multiple territories, ensuring both functions are optimized to achieve high levels of growth with an ROI-focus
• Work closely with the planning teams to recommend effective growth strategies and budget
• Lead Social innovation within the team and the effective use of relevant tools, identifying new BETAs and data sources to drive our Paid Social offering forward
• Clearly communicate performance and uncover growth levers
• Effectively document our strategies and approach to drive common understanding and efficiency
• Keep abreast of market trends and developments
• Effectively collaborate with other teams and internal stakeholders

The Essentials
• 3+ years' experience with a track record of delivering success in a similar role
• Demonstrated experience in media strategy and execution within buying platforms (e.g., Facebook Business Manager), showing the ability to manage multiple campaigns at once
• Experience with app campaigns and Mobile Marketing Attribution (such as Kochava, Apps Flyer) preferred
• Proven experience with Direct Response campaigns with experience with attribution, conversion tracking, and optimizing towards strict KPI goals.
• Highly numerate, logical thinker, comfortable using excel to both run campaign analysis and provide recommendations, with experience using analytics to drive decision-making
• Demonstrable experience driving growth through testing and analytics
• Strong appreciation of the marketing funnel, and the relationship with specific tactics with clear POVs on tracking, attribution, ad fraud, cookie windows, etc.
• Excited by working in a fast-paced environment with excellent troubleshooting and QA skills - strong attention to detail essential
• Proven project management, self-organization and prioritization skills - Ability to multi-task with effective resolution management in a fast-paced, growing environment
• Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours.
• Clear communicator who can translate strategy into action. Additional languages a plus.
• Must have the legal right to work in the country you are applying for.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

Jobcode: Reference SBJ-rz77zn-18-216-104-106-42 in your application.