Ads Product Marketing Manager

Job Description

Product Marketing Manager LATAM, Ads Marketing

The Team

The Ads Marketing team shapes our core advertising positioning and drives the go-to-market strategy to bring this positioning to life through compelling, differentiated messaging and narratives. Product Marketing is a part of this team and specializes in bringing our Ad products to the B2B advertising marketplace. By activating these messages across both sales channels (presentations, materials, talking points, events) and broader non-sales channels, the team builds widespread awareness and excitement among our key advertising partners. You will have a direct line report into the Head of Ads Marketing, LATAM, based in Mexico City and functionally report into the Head of Global Product Marketing.

| The Opportunity

''This role leads the transformation of Netflix Ads' B2B presence by developing and executing innovative, localized marketing strategies across diverse channels, ensuring impactful engagement with target audiences.''

Product Marketing has a key role in both product development and go-to-market strategies. You will work collaboratively and cross-functionally with key stakeholders to articulate market requirements and frameworks for the Product team and define the product narrative, partnering closely with our Global PMM team (based in the US). Our goal is to deliver products that meet (and exceed) the market's needs and position them in a unique, compelling way that highlights the advantages that only Netflix can deliver.

We are seeking a passionate, curious and collaborative Ads Product Marketing Manager LATAM to join our growing Ad Product Marketing team. Additionally, you will contribute to broader business tactics and pursue learning and development opportunities to consistently grow and evolve as a Netflix marketer and leader.

| Core Responsibilities:
• Extend the global PMM marketing team's expertise and support to the regional sales teams and other cross functional teams. Lead the definition and development of go-to-market efforts across new ad product solutions, focusing on our programmatic capabilities, and enhance existing offerings in close partnership with cross-functional stakeholders (ad product, marketplace operations, research, sales, UX, measurement, policy, etc).
• Be a trusted partner to regional xfn teams, including the product and sales teams, and assist in establishing a regional feedback loop that encompasses all necessary customer and market inputs to influence product development and positioning
• Identify and execute marketing needs to support ad products in the market (e.g. materials, demos, assets, etc) that bring solutions to life in a succinct and exciting way.
• Identify areas of improvement in how PMM can better support the teams in regions, identify workflow improvements or other specific product marketing needs and propose solutions to better enable sales to drive revenue in market
• Work across the Global Ads Marketing teams to incorporate programmatic messaging across our narratives and marketing events and activations
• Collaborate cross-functionally (Comms, Ad Product, Marketing) to ensure a consistent ads narrative.
• Work closely with Global PMM team (based in US) to apply regional nuance and adjust strategy where needed to ensure positioning, value props, materials and broad marketplace campaigns meet each region or market's unique needs
• Collaborate with Research teams to include audience and industry insights that can inform the development of new ad solution offerings and their positioning in the market.
• Be a key partner in relaying regional feedback, nuance, competitive intelligence and insights to the Global PMM team and other XFN teams to ensure our products and how we talk about them in market reflect global consistency with regional nuance
• Lean into other areas of the business, when needed, specifically across our Measurement products, to support our goal of enabling more ways for our advertisers to track and evaluate success

What We're Looking For
• 7+ years experience in product marketing within the digital advertising and / or B2B Advertising space, with specific experience in bringing advertising products for agencies and brands to the market
• Experience in programmatic and the ad tech ecosystem, with familiarity around measurement partners and products that are being used to measure campaign success
• Strong experience in partnering cross-functionally on product strategy, product positioning/narrative and GTM launches
• Excellent communication and storytelling skills, with comfort in understanding research data
• Ability to collaborate in an environment that values team culture and inclusiveness.
• Excel at teamwork and have an ability to execute on near-term business priorities while simultaneously with building a long-term strategy for ad product marketing
• Have strategic vision that is coupled with strong project management, planning, and organizational skills, including the ability to handle multiple projects simultaneously and to deliver work under tight timelines.
• High-level understanding of product growth and developing strategic roadmaps
• Demonstrated ability to create detailed and actionable Product Briefs
• A strong attention to detail and eye towards using the 80/20 rule to address problems.
• Excel at teamwork and have an ability to execute on near-term business priorities while simultaneously with building a long-term strategy for ad product marketing

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Jobcode: Reference SBJ-r770j9-18-188-203-186-42 in your application.