Digital Sales Analyst

Job Description

Digital Sales Analyst - WANF

About Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About WANF:

WANF (previously WGCL/CBS46) has served Atlanta communities for more than 50 years with local news, weather, sports, and entertainment. WANF (CBS) & WPCH (CW) are owned by Gray Media and are headquartered in Atlanta, Georgia. Would you like to work in the #6 market in a city with a thriving economy and a vibrant culture? WANF and WPCH provide the community with award-winning local news coverage, dedicated community service, and effective marketing solutions for area businesses. Come to Atlanta for the opportunity. The energy. The chance to dream where there's space to contribute. Where creatives, universities, entrepreneurs, and the world's biggest brands intersect. Atlanta has a unique culture all its own with a young population, a bustling city center packed with urban parks and amenities, and famously walkable neighborhoods.

Job Summary/Description:

Gray Digital Media Atlanta has an opportunity for a digital advertising campaign expert to join our team as a Digital Sales Analyst. The ideal candidate must have a strong understanding of digital media consumption habits during all stages of an advertising campaign. In this strategic position, you will recommend effective digital marketing solutions to meet the needs of our clients.

In addition, the DSA will provide ongoing optimization strategy, back-end analytic support, reporting, and insights, and be an expert in client retention. The Digital Sales Analyst will report directly to the Digital Sales Manager.

Duties and responsibilities include, but are not limited to:
- Support the sales team during all aspects of a digital advertising/marketing campaign including developing effective proposals, campaign optimization, and post-campaign reporting.
- Collaborate with local management to implement digital priorities and expectations.
- Strong ability to interpret data and capable of adjusting digital strategy based on analytics.
- Act as an effective consultant on digital tactics, benefits, and trends.
- Maintain high levels of communication internally with the internal digital team, with corporate Gray Digital Media teams, and externally with clients.
- Manage advertising specs and guidelines with advertisers as the company and product offerings evolve.

Qualifications/Requirements:
- Bachelor's degree and 3+ years of digital sales marketing/advertising experience required.
- Experience developing and managing effective digital marketing strategies.
- Superior multi-tasking skills with the ability to work cross-functionally and handle multiple requests daily.
- Excellent troubleshooting and problem resolution skills.
- Possess superb written and verbal communication skills.
- Proficient with Microsoft Excel, Word, and PPT.
- Understanding of G4 analytics
- Understanding of SEM, CTV, Streaming video, programmatic display, and Meta a plus.

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WANF-TV/Gray Media is a drug-free company

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

Jobcode: Reference SBJ-d8kmk9-18-216-250-143-42 in your application.