Vice President, Marketing

Job Description

How you'll CREATE:
• Ownership of project ideation and lead the development of creative concepts and initiatives for UMG artists.
• Collaborate with the promotion, sales, publicity, international departments to generate initiatives that support the label releases and projects.
• Develop and execute frontline album release marketing plans with a concentration on consumer-driven marketing.
• Act as primary liaison between artist and label, maintaining awareness of communication any artist issues, plans, sensitivities, etc. to the team while also diplomatically representing the label's interests to the artist.
• Communicate status of, and issues relating to, album releases to executives and all departments company wide.
• Consistently analyze results of marketing efforts as well as any other appropriate contextual market conditions; identify key opportunities and communicated these to the team.
• Effectively manage M&P budgets for assigned projects.
• Work with media buying department and research department to plan & book advertising campaigns for assigned projects.
• Oversee advertising and collateral creative process in conjunction with creative dept.
• Help direct international strategies, as well as communicate information and create appropriate tools for international territories for assigned projects.
• Coordinate artist appearances (publicity, radio, in stores) with internal departments as well as artists and any outside vendors (travel, equipment, etc.) ensuring that both the artists' and the label's needs are met in a satisfactory manner.
• Oversee the creation and timely delivery of all production elements and tools required for album releases.
• Secure strategic marketing placements and opportunities with outside corporate and entertainment partners.
• Understand the demographics that comprise artists' fan bases and, based on the assets delivered by artists, develop product suites to increase revenue streams.
• Seek to develop bonus content/material with artists and management to use for sales and promotional uses.

Bring your VIBE:
• Must have ability to communicate effectively and tactfully with persons on all levels (including senior management).
• Fully bilingual is a plus (English and )
• Demonstrated team player, leadership and client relationship skills.
• Strong organization, planning, analytical, and time management skills.
• Ability to work on multiple projects simultaneously.
• Demonstrated excellent written and verbal communication skills required.
• Self-starter takes initiatives with new projects with ability to make cold calls.
• Experience driving marketing initiatives is highly preferred.
• Highly versatile individual with great attention to detail and dedication to high quality work.
• Proficiency in Microsoft Office programs, including PowerPoint, Excel, Outlook, Word.
• Project Management experience at a previous music label is preferred (experience working on Global projects is a plus).
• Strong communication abilities with the ability to write and convey marketing plans/efforts to executives and management, bringing concepts to life.
• Intimate knowledge of Latin American culture, music, and spheres of influence.
• Strong interpersonal and teamwork skills, including adaptability, personal effectiveness, collaboration, and the ability to establish quick rapport.
• Strong organizational and time management skills, including prioritization and follow through.
• Extensive experience in media, entertainment, brand and/or agency industries required.
• Experience breaking new artists with a keen understanding of current market conditions, trends and best practices.
• Bachelor's degree preferred.

Perks Playlist:
• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options, as well as:
• 100% coverage for out-patient mental health services
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• A lifetime fertility support allowance of $30,000 to plan participants
• Student Loan Repayment Assistance and Tuition Reimbursement
• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
• Variety of ways to prioritize much-needed time away from work including:
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

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Job Category:
Marketing, Streaming & Digital Media

Jobcode: Reference SBJ-gx0jxo-3-148-217-66-42 in your application.