CRM Associate

Job Description

THE ROLE

Live Nation is looking for a CRM Associate to manage the operations and execution of Ticketmaster's multi-channel CRM campaigns, including email and push. We are seeking someone who is proactive, super-organized, has exceptional attention to detail, strong communication skills, data curious and thrives in a fast-paced environment. Key responsibilities include overseeing the execution of daily email and push campaigns, analyzing results and reporting key insights to stakeholders, and being the main point of contact for our client facing stakeholders.

WHAT THIS ROLE WILL DO
• Oversee the end-to-end execution of daily email and push marketing campaigns for Ticketmaster, including audience segmentation, audience builds, A/B testing, quality assurance and deployment in Salesforce Marketing Cloud (SFMC)
• Manage the email request intake process, including reviewing and scheduling approved campaigns
• Work closely with product and development teams to troubleshoot issues and find feasible solutions for unique issues and stakeholder requests
• Assist with the creation and analysis of monthly and ad-hoc reports, providing key insights to optimize the performance of future campaigns
• Update and distribute marketing documentation decks to TM/Live Nation business stakeholders
• Become the subject matter expert on our CRM execution and reporting platforms (Salesforce, SFMC, DOMO, Google Analytics)

WHAT THIS PERSON WILL BRING
• Bachelor's Degree
• 2+ years email marketing experience, with a proven track record of executing a high volume of email and push campaigns
• Comfortable working with an enterprise level Email Service Provider (ESP), preferably Salesforce Marketing Cloud (SFMC)
• Detail oriented with strong organizational, project management and analytical skills
• Ability to work in a fast-paced environment, multi-task and take direction from multiple sources, and adapt to shifting priorities and timelines
• Strong communication skills and ability to work collaboratively with cross functional partners on tech, product, creative and client teams
• Technical aptitude as well as an ability to think creatively
• Working knowledge of Microsoft Office programs, particularly MS Excel (e.g. pivot tables, vlookups)

Bonus Experience:
• Working knowledge of HTML programming and HTML editors
• Graphic design experience or basic knowledge of MySQL a plus
• Experience with Google Analytics
• Knowledge and experience with SMS and web push campaigns
• Passion for live events

BENEFITS & PERKS
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets
• WEALTH: 401(k) program with company match, Stock Program
• FAMILY: New parent programs & support including caregiver leave and childcare cash, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network

Live Nation's policy regarding vaccinations and masking related to a pandemic or other infectious disease control measures, acts of God, health and safety mandates and/or restrictions imposed by applicable local, state or federal governments has evolved over time. Currently, we strongly encourage employees to be fully vaccinated from such infectious diseases for which vaccinations are available. You are expected to follow Live Nation's health and safety protocols and policies as they change from time to time.

Jobcode: Reference SBJ-d51ep1-3-138-60-230-42 in your application.