Assistant Manager / Manager, Marketing

Job Description

The Media Assistant Manager/or Manager is responsible for the execution of TV, OOH and Print media buys including strategic media mix planning and reporting, Home Office communications, and media agency management for all theatrical ly released titles by Sony Pictures Entertainment Korea.

This position will report to the Marketing Director .

Responsibilities:
• Plan and execute media strategies for all TV, OOH & Print in cooperation with internal team and agencies.
• Review and acquire media mix approval from internal stakeholders prior to execution.
• Continuous review of media buy performance and adjust strategies in real-time to heighten effectiveness.
• Post buy analysis of each advertising campaign.
• Generate creative and stand-out marketing ideas for each title.
• Oversee drafting of Media Flight Plan for all offline media buys.
• Work closely with media agency to gain knowledge into the latest media trends and report relevant information to necessary stakeholders.
• Monitor and report competitor's activities in TV, OOH & Print media executions as per needed.
• Participate in monthly Home Office calls with Global Media team to discuss media strategies and present necessary reports.

Qualifications:
• Bachelor degree, preferably in marketing, communications or business management.
• At least 6 years' experience in media mix planning, preferably in the entertainment/content field.
• Understanding of and up to date with latest entertainment industry trends.
• A strong passion for cinema.
• Strong communication skills with both internal and external stakeholders.
• Collaborative and excellent team player. Ability to establish good working relationships with agencies.
• Able to multitask and work under a fast-paced environment.
• Strategic thinker and someone not afraid to think outside of the box.
• Good English skills in both written and spoken.

Jobcode: Reference SBJ-g35emn-3-12-76-168-42 in your application.