Digital Data Specialist

Job Description

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We've played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We've nurtured some of music's most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we're committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

As a Digital Data Specialist you will support the data optimization and strategy for Disruptor's marketing across all social platforms. This role drives strategy, execution, and improvement of digital marketing for all of label's current and perspective artists.

What you'll do:
• Implement best practices for bidding, budget management, ad operations, and reporting.
• Design and implement strategies to improve individual song performance, using existing audience data to target potential fans and drive streams on major DSPs.
• Support the documentation of optimizations and learnings to utilize data in making future marketing/rollout decisions specific to each artist.
• Facebook/Google/TikTok pixel implementation to gather audience data for remarketing and fan conversion.
• Educate internal teams/employees on campaigns, tests, results, and optimizations.
• Work closely with content creator to brainstorm creative ads tailored to each artist and campaign.
• Strong understanding of the influencer space and ability to source influencer marketing directly
• Report and review all daily social stats for current and prospective artists (pre saves, follower count etc)
• General awareness / knowledge of social media trends (what is working and going viral now)
• Tracking / updating pre saves, creates etc.
• Driving data based decision making on songs/tours/release dates/marketing spends.
• Running and maintaining all of our platforms – melody iq, creatorcore, featurefm and laylo for all of our artists.
• Maintaining all artist social links/websites/platforms so that they are integrated and up to date
• Running/cataloging influencer campaigns in conjunction with other product managers.
• Coordinating campaigns with finance to ensure payment to influencers

Who you are:
• At least 2-5 years of hands-on media buying and/or planning experience preferably with a background in ecommerce or tech space.
• Proven ability to drive performance: specifically direct response campaigns.
• Advanced user of Google Ads and understanding of a niche targeting based approach on YouTube.
• Advanced user of Facebook/Instagram/TikTok ad platforms.
• Ability to implement pixels on artist websites and other social platforms for data collection/remarketing purposes.
• Proven ability to thrive in highly collaborative work environments.
• Preference to work on the disruptive side of business, with new technology, innovation, and testing.
• Knowledge of statistical concepts relevant to optimizations.
• Strong familiarity with ad operations and campaign management (e.g. tagging, ad-servers, ad trafficking).
• Strong technical knowledge, organizational skills, attention to detail, innovation, and ability to work on extremely tight deadlines.
• Existing relationships within the infleuncer community
• Knowledge of marketing platforms (Laylo, Featurefm)

What we give you:
• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess

California based applicants have certain rights under California law. Please see our California Recruitment Privacy Policy for more details.

The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

California Pay Range

$67,000
- $75,000 USD

Jobcode: Reference SBJ-g35xwx-18-222-116-93-42 in your application.