Vice President Of Research

Job Description

The E.W Scripps company is hiring a Vice President of Research. This individual will oversee enterprise-wide strategy, planning and execution of all linear, digital, and multi-platform research. Inspire and execute a consumer-first, insights-driven culture to support Scripps' overall mission. Drive the measurement strategy that shapes the company's programming, sales and marketing efforts for both local media stations and national networks operations.
* The work location is classified as remote and can based out any Scripps work state*

WHAT YOU'LL DO:
• Cultivate a best-in-class research team, driving thought leadership and helping build a consumer and advertiser-centric company culture.
• Design an organizational structure that supports a highly matrixed business with a broad portfolio of properties and brands.
• Utilize a combination of local and national research insights to create a comprehensive understanding of audience behavior and preferences.
• Understand and quantify the voice of the consumer within Scripps.
• Direct innovative qualitative and quantitative research providing insights, recommendations and serving as a key point of information for senior executive strategic decision-making.
• Develop and lead the measurement strategy for Scripps, ensuring that viewership metrics effectively inform content development, advertising sales, and marketing efforts.
• Design, commission, and field high-quality primary research that guides business decisions including consumer trend research, brand image tracking, pilot tests, promo tests, and other qualitative & quantitative research.
• Synthesize research findings into compelling stories with action-oriented implications, distilling and communicating complicated information to an array of stakeholders.
• Partner with the Data & Analytics team in the integration and optimization of data from various research sources to provide a holistic view of audience engagement across different platforms and demographics.
• Provide ongoing decision support to all levels of management throughout the division and Scripps corporate functions; key stakeholders include local station GM's, Programming, Marketing, Ad Sales, Corporate Communications, Distribution, Finance, Strategy, Digital, News, Sports, and Investor Relations.
• Ensure quality control and fiscal responsibility for the research budget.
• Act as an advocate for Scripps interests in key industry forums such as the MRC, VAB, CIMM, NAB, and other venues; engages key vendors, including alternative currency providers, to influence innovation in product offerings.
• Manage relationships and partnerships with key third-party vendors and data providers.
• Constantly assess the competitive landscape to identify trends and opportunities that positively impact Scripps' ability to build valued brands.

WHAT YOU'LL NEED:
• BA/BS in Marketing; graduate degree preferred; or equivalent work experience
• Generally, 10+ years experience working for media companies with a sophisticated understanding of quantitative and qualitative research, grounded in established survey methodologies, questionnaire writing, analytical techniques and report writing
• Experience in building, managing and leading high-performing and successful teams

WHAT YOU'LL BRING:
• In-depth fluency and understanding of media measurement methodologies and landscape, including OTT/online analytics, Comscore and Nielsen systems and cross-platform products
• Consultative strategist and strong collaborator with storytelling skills that transform data and the consumer's voice into actionable insights, and the ability to explain the logic behind solutions in a clear and concise manner
• Established media industry leader with in-depth knowledge of the content landscape
• Excellent ability to think strategically, analyze large data sets, create an articulate, engaging narrative and craft data visualization that is contextually impactful
• Extensive expertise in both local and national audience research methodologies and tools
• Proven experience in navigating upfronts and communicating research insights to drive strategic decisions
• Strong analytical skills with the ability to interpret complex data and derive actionable insights
• Exceptional leadership abilities with experience managing diverse teams and fostering cross-functional collaboration
• Excellent presentation and communication skills, capable of engaging various stakeholders with data-driven narratives

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

Jobcode: Reference SBJ-gw6yen-3-15-226-174-42 in your application.