Trade Marketing Manager

Job Description

The E.W Scripps company is hiring a Trade Marketing Manager. This individual will support the Sales and Distribution teams to develop the go-to-market positioning and collateral for the Scripps portfolio of brands.

Scripps offers a hybrid work option for this position, with the position being based in the Atlanta or New York City offices.

WHAT YOU'LL DO:
• Create, develop, and manage the sales and distribution materials across Scripps with a focus on partnerships and connected TV platforms, including presentations, trade website/online media kit, sales videos, one-sheets, creative assets, and email blasts.
• Work cross-functionally to develop data-driven solutions and to identify key categories and target clients.
• Provide competitive analysis and identify trends that best resonate with target clients.
• Manage promotional sales marketing materials calendar that includes digital client communication, brand and programming presentations, video spots and email signature creative and other elements as needed.
• Assist Sales support teams to ensure marketing materials are in the proper format with correct branding.
• Collaborate on planning and execution to contribute to yearly client strategy and communication.

WHAT YOU'LL NEED:
• BS/BA in related discipline preferred or equivalent years of experience
• Generally, 5+ years of experience in related field media, entertainment or television strongly preferred
• Experience in streaming, connected or advanced television is a plus
• Understanding of streaming and connected TV platforms/marketplace is required
• Prior experience managing relationships between a media company/publisher and its distribution partners

WHAT YOU'LL BRING:
• Excellent writing skills with the ability to write for different audiences and across various platforms
• Strong communication and presentation skills, formal and informal
• Ability to manage several priorities simultaneously
• Team-oriented , strong relationship builder
• Enthusiastic self-starter
• Excellent analytical and problem-solving skills, including a basic understanding of media/audience metrics
• Proficiency in Microsoft PowerPoint, Word, Excel, Outlook, and all Social Media Platforms
• Basic ability in design program like photoshop a plus

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.

SCRIPPS' COMMITMENT TO A CULTURE THAT CREATES CONNECTION:

At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.

Jobcode: Reference SBJ-rvq2wj-18-116-45-122-42 in your application.