Job Description
Title: Jr. Creative Strategist
Location: New York, NY (Full-Time, On-Site)
The Role:
Roc Nation is looking for a Jr. Creative Strategist who loves aligning artist and athlete objectives with brand objectives to ultimately meet the goals for all collaborations. The incumbent will work closely with our Brand Partnerships & Creative Production Department. The creative strategy team will lead and support creative strategy development across all brand partnerships & Roc Nation brands to accomplish business objectives.
As Jr. Strategist, you are a big-picture thinker who understands culture, music, digital & social trends, and fan engagement tactics. You can ideate at a moment's notice on emerging trends, write engaging briefs and concepts, and have the ability to craft a persuasive narrative for presentations and decks. You are skilled at best practices to successfully research both the client and the brand at hand. The person in this role needs to be comfortable asserting a strategic perspective that guides creative and client conversations to new and exciting places.
Core Responsibilities:
• Regularly meeting with the brand partnerships department & SVP of Brand Partnerships to understand incoming pitch deck requests, client meetings and team needs
• Regularly meeting with creative team to relay incoming requests from a design and video perspective
• Project management of deck creation process, while setting timelines for design deliverables
• Own the strategy, copywriting and narrative of each deck/presentation
• Collaboration with design team to bring strategic pitch deck to life, with direct design requests within timely manner
• Ensuring all materials for both internal & external purposes uphold the Roc Nation creative standard - approvals via Sr. Brand Strategist and VP of Creative
• Ideation across artists, athletes, brands, and special projects – the scope is Roc Nation at large
• Pitching decks real time via zoom and in-person meetings for both clients, internal, and potential partners
• Deep knowledge and understanding of Roc Nation clientele, goals and objectives and Roc Nation brand language
Key Areas of Focus
• Research - a deep understanding of our partners, brands, and entertainment clients is crucial to creating compelling ideas that align with brand goals & objectives
• Ideation & Pitching - able to create ideas and create materials that are compelling through copywriting and data-backed strategy, and persuasive pitching. Ability to verbalize concepts and pitches to both internal and external audiences through compelling and succinct communication.
• Agility & Innovation - learns quickly when facing new problems, analyzes both successes and failures for clues to improvement; experiments and will try to find new solutions. Fosters a culture of continuous improvement and innovation within the team.
• Drive for Results - Energetic and driven to complete tasks at a high level, steadfastly pushes self and others for best results.
Qualifications
• BA in Communications, Media, Journalism, Advertising, or Marketing
• Strong interest in the entertainment industry – music and sports specifically
• Strong verbal and written communication skills for internal and external communication
• Ability to understand clients' marketing objectives and work closely with senior strategy team to develop plan to support these objectives
• Ability to synthesize research and disparate information into a cohesive plan, finding the throughline across varying inputs
• Strategic thinker at the core with strong analytical and critical thinking skills
• Deep knowledge of all social media platforms and their perceived value audiences
• On top of the latest industry trends, breakthrough creative campaigns, and emerging technologies
• Strong attention to detail
COVID-19 vaccination series and booster shot is a mandatory requirement for this position.
Jobcode: Reference SBJ-gx0ozz-18-118-26-217-42 in your application.