Associate Director, Paid Media

Job Description

Title: Associate Director, Paid Media (Distribution)

Location: New York, NY (Full Time, On-Site)

The Role:

Roc Nation, a Live Nation joint venture, is seeking an experienced Associate Director, Paid Media to join our dynamic digital marketing team. This position reports to both the President of Distribution & VP of Digital Strategy and serves as a key member of the Roc Nation digital team servicing Distribution clients.

The ideal candidate will be highly analytical and have a strong background in paid media strategy and execution, with a deep understanding of the music industry. You will be responsible for leading and optimizing paid media campaigns across various digital channels, ensuring alignment with our broader marketing and business goals.

Key Responsibilities:
• Paid Media Strategy & Planning: Lead the day-to-day development and execution of comprehensive paid media plans across our distribution's roster, ensuring alignment with overall marketing objectives.
• Partner with internal teams and external agencies to develop media strategies that effectively target key demographics, interests, and behaviors.
• Build detailed keyword lists, analyze search volumes, and make strategic recommendations to maximize campaign reach and effectiveness.
• Campaign Management: Oversee the daily management of media plans, including bid recommendations, execution details, budget allocation, and accounting, to ensure efficient use of resources and consistent performance.
• Run regular search reports to mine for new keywords, refine creative text ads, monitor pacing, and manage overall spend to maintain optimal campaign performance.
• Manage and optimize campaigns across social media, search, display, video, and programmatic platforms, ensuring that all efforts are tailored to drive acquisition, revenue, and brand visibility.
• Budget Management: Build and manage budgets and forecasts at the brand, platform, and channel levels, ensuring that media investments are aligned with goals
• Track and regularly communicate campaign performance against budgets to key stakeholders, making adjustments as necessary to ensure financial targets are met
• Performance Optimization & Reporting: Conduct data analysis and testing to identify and resolve inefficiencies in campaigns, with a focus on maximizing ROI
• Monitor and adjust campaign pacing, ensuring that budgets are utilized effectively across platforms and brands. Develop and present detailed monthly performance reports, highlighting key insights and learnings.
• Optimizing campaigns based on these findings to enhance effectiveness and ROI
• Industry Trends: Stay informed about industry best practices, emerging trends, and platform updates, particularly in Google Ads, Meta Ads, and other relevant channels, to ensure that Roc Nation remains at the forefront of paid media
• Monitor competitor activities and industry trends to identify opportunities for improvement and apply best practices

Qualifications:
• 5+ years of experience in paid media, digital marketing, or a related field, with a significant portion of that experience within the entertainment, music, or sports industries
• Bachelor's degree in a related field preferred
• Proficiency with major digital advertising platforms (Google Ads, Facebook/Instagram Ads, YouTube, etc.) and analytics tools (Google Analytics, etc.)
• A passion for music, sports, and entertainment, with the ability to think creatively and strategically about how paid media can amplify our brand and our clients
• Strong analytical skills with the ability to translate data into actionable insights and optimize campaigns accordingly
• Excellent communication and project management skills; ability to execute under pressure, highly organized, and proactive
• Drive to take initiative, work independently and be accountable while also working as a team player by being collaborative, positive, and flexible

COVID-19 vaccination series and booster shot are a mandatory requirement for this position.

Applicants for employment in the US must possess work authorization which does not require sponsorship by the employer for a visa.

Jobcode: Reference SBJ-g4nj4q-3-15-144-96-42 in your application.