Manager Performance Marketing & User Growth Gsa

Job Description

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Pluto TV, a Paramount Company, is the leading free streaming (AVOD/FAST) television service in America, delivering 200+ live and original channels and thousands of on-demand movies and series in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web, and smart TV devices featuring international and local content.

The service offers Central Europe audiences curated free ad-supported streaming TV (FAST) channels and on-demand content. Viewers can enjoy their favorite shows, movies and classic MTV content and the best children's content from Nickelodeon, alongside global content from Paramount's vast portfolio.

Is this the role for you?

In this Hybrid role located in our office in Berlin, we are now on the lookout for an enthusiastic self-starter, motivated by the opportunity to be part of an innovative, collaborative, and fast-paced entertainment brand.

Reporting to the Regional Demand and User Acquisition Director and within the Marketing team, you'll join a collaborative and passionate team of in-house Digital media specialists. You'll be responsible for planning and performing the digital campaigns aiming to recruit customers for Pluto TV, Paramount's AVOD/FAST streaming service, in the GSA cluster.

What will you be doing?
• Develop data-driven user growth marketing strategies on Mobile, Web & Connected TV devices
• Build and execute marketing campaigns across Search, Paid Social, CTV, Display/Video campaigns.
• Handle the overall performance marketing budget and maintain weekly and monthly reports to monitor performance and budgets across all channels
• Plan and launch A/B tests for creative optimization, ad copy, promotional cadence and segment discovery
• Optimize and grow existing channels and identify, evaluate and recommend new to test
• Collaborating closely with different partners within the organization including Branding, Retention, Creative, Programming, Product & BI teams
• Analyze campaign performance and translate qualitative data into recommendations, optimizations and significant insights for the broader business.

What are we looking for?
• We believe you are someone with a keen interest and enthusiasm in working within the fast-moving media industry with a passion for content and entertainment - particularly for TV, Movies, and streaming.
• 3-6 years of relevant experience in performance marketing / user acquisition
• Proven experience across the major paid channels especially Social media platforms, Search engines, Programmatic buying, CTV & OTT advertising.
• Technical understanding of Media tracking, as well as attribution models and experience in monitoring and reporting using suitable tools (Adjust, Appsflyer, Kochava, …)
• Advanced Excel / Google Sheets skills, including experience translating large amounts of raw data into actionable intelligence.
• Positive, humble and collaborative teammate with an interest for the streaming industry.
• Ability to adapt and navigate in a fast changing & international environment.
• Fluent in English and German.

Key requirements for the roles :
• Digital media buying background with strong analytical skill and Data-driven attitude
• Genuine appetite for media tracking, data crunching and advanced dashboarding
• Previous experiences with Mobile Measurement platforms (MMP) highly regarded
• Previous experiences with App Marketing or the Streaming industry are a plus but not mandatory

Why us?

At Pluto TV we have a clear vision: to be the place where a diverse mix of talented people wants to come, to stay and do their best work. We pride ourselves on bringing the best entertainment to our audiences, and we know our company runs on the hard work and dedication of our passionate and creative employees.

We offer:

A startup environment with a corporate background - combining the best of both worlds

The possibility of bringing in your ideas and make decisions from day one

Flexible working hours and the possibility to work remotely

Join us!

We look forward to receiving your application and your CV as soon as possible. Please note that the process is ongoing and that the job ad can be removed as soon as the interview phase has been initiated. This recruitment will be managed by our recruitment partners Randstad.

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-dyz0kp-3-143-214-133-42 in your application.