Optimization Analyst

Job Description

Paramount is seeking an Optimization Analyst! This role will support the MACS (Marketing Acquisition Campaign Services) team with paid media optimization analytics. You will be tasked with analyzing tactical campaign performance across activation channels, audiences and creatives with insights supplied to the internal activation / trading team. You will also work closely with the paid media channel leads to help keep track of results to benchmarks and then put together reports and materials that communicate any trends, insights and takeaways. The reports may be distributed via email or presented in meetings. The Optimization Analyst is passionate about data and metrics, is a wiz at Pivot tables, and knows how to tell a story based on the data. In addition, having experience working within data clean rooms and an expertise within SQL is a requirement. This will be a fun and fast paced role, so we are looking for a hardworking, organized and detail oriented team-player to join our ambitious team! This is a hybrid role with some onsite work in either New York, NY, Burbank, CA or our San Francisco, CA office.
Overview & Responsibilities:
• Able to analyze data, put together a story of results, and present findings to both internal MACS team and other departments
• Work within Data Clean rooms and apply SQL proficiency to analyze media investment effectiveness
• Present data findings in front of peers and to leadership
• Help maintain data cleanliness by examining and auditing raw campaign data, occasionally helping to correct any data errors
• Handle ad-hoc requests for activation teams to understand and contextualize campaign data results
• Provide forward looking recommendations for audience targeting, partner mix, and budget to Activation team and Campaign Planning team
• Attend weekly meetings to understand when new campaigns are launching and any trends that may impact results. Understand market trends or other factors that may impact results
• Process-oriented, but adaptable to changes due to ever-changing digital landscape
• Curious, and always wants to be learning new things and pushing to make things more efficient and productive

Basic Qualifications:
• 3 years of direct experience at a brand, agency, or related vendor in digital media field or role.
• Experience within the digital media industry in marketing, advertising, or technology & analytics, with Entertainment Streaming space a huge plus.
• Proven intermediate SQL experience, used in a professional/work capacity.
• Direct digital media buying and activating also a plus.
• Strong understanding and knowledge of digital paid media attribution, metrics (e.g. CPM, CPA, Incrementally, MMM, etc), and benchmarks (e.g. avg view rate for videos, etc).
• Experience with ad servers (e.g. CM360) and other paid ad tracking platforms (e.g. Google Ads, Facebook Business Manager, etc)
• Strong at putting together visual presentations using Google Presentations, PowerPoint or Keynote.
• Strong data analysis skills using Excel, Tableau, Datastudio; immediate to advanced experience building dashboards and other visualizations; extracting data from various data sources to build dashboards and visualizations.
• Proactive and self-motivated, with strong verbal and interpersonal skills.
• Bachelor's Degree in a related field, and/or equivalent work experience.

Additional Qualifications:
• Experience with project management software or platforms such as Asana, Trello, JIRA, Basecamp or equivalent.
• Understanding of Python and/or R.
• Enthusiastic, passionate and strong work ethic.
• Flexibility and ability to handle multiple projects at one time.

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Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world's biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the US in addition to the ability to stream Paramount Streaming's other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

ADDITIONAL INFORMATION

Hiring Salary Range: $64,800.00 - 85,000.00.

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.

https://www.paramount.com/careers/benefits

Paramount is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-ro241p-3-129-247-196-42 in your application.