eCommerce Analyst - FIFA World Cup 26

Job Description

Position Overview:

As the Ecommerce Analyst for FIFA World Cup 2026, you will play a pivotal role in executing the ecommerce / direct to consumer strategy. The Ecommerce Analyst will be responsible for supporting the Sr. Director, Ecommerce in driving online revenue by understanding the profile and motivations of online buyers. With this understanding, the Analyst will support cross-functional efforts across teams including Strategy & Analytics, Pricing & Revenue Management, Product, Marketing, Guest Services, Ticket Operations and Technology to define appropriate products for the ecommerce channel, identify ecommerce performance trends to inform product & pricing decisions, coordinate with marketing on campaign launch & planning, and own the end-to-end ecommerce user experience.

Key Responsibilities:

Ecommerce Operations:
• Support the implementation of the end-to-end ecommerce strategy and plan, website management, product listings, inventory management, and order fulfillment.
• Support the implementation of best practices for user experience, conversion optimization, and customer satisfaction.
• Ensure alignment of ecommerce approach and delivery with FIFA guidelines.
• Track and identify inventory availability across ecommerce platforms as needed.
• Collaborate with Ticket Operations team to ensure proper handoff of inventory purchases across ecommerce channels to ticketing source system.
• Implement updates to the site(s) to ensure consistency with current offering portfolio
• Identify and implement on-site A/B tests to improve conversion rates & drive upsell activity

Technology Integration:
• Collaborate with the Technology teams to provide input and recommendations into the website and online user experience.
• Collaborate with Ticket Operations team to ensure proper handoff of inventory purchases across ecommerce channels to ticketing source system.
• Support UAT testing with technology team.

Marketing and Promotion:
• Collaborate with the marketing team to create and execute effective digital marketing campaigns to drive traffic, increase conversion rates, and boost sales.
• Coordinate with marketing team on understanding of customer profiles to optimize ecommerce design & marketing campaign delivery.
• Support the development and implementation on-site promotional strategies to capitalize on the unique aspects of the event.

Revenue Generation:
• Drive achievement of revenue targets through the sale of tickets, and other ecommerce offerings.
• Support the planning and execution of any partnered ecommerce efforts – including any potential programs with FIFA Commercial Partners.
• Support the creation of ecommerce sites specific to key sales partners within the framework and guidelines approved by FIFA.

Customer Experience:
• Collaborate with the Guest Services team to enhance the overall customer experience, ensuring a user-friendly interface, personalized engagement, and timely customer support.
• Implement data-driven approaches to analyze customer behavior and preferences, optimizing the platform accordingly.
• Collaborate with sales, marketing, ticket ops, and strategy & analytics to ensure proper transactional communication for ecommerce buyers, FAQ maintenance & product information within ecommerce setting.

Analytics and Reporting:
• Collaborate with Strategy & Analytics to establish key performance indicators (KPIs) and regularly analyze data to evaluate the success of ecommerce initiatives.
• Collaborate with Sales to ensure traceability of sales partner ecommerce transactions.
• Generate reports and insights to inform strategic decisions and continuous improvement.

Qualifications:
• Bachelor's degree in business, marketing, or a related field.
• 0-2 years of experience (professional or internship) in an ecommerce function
• Strong understanding of digital marketing, technology trends, and ecommerce best practices.
• Excellent data analysis skills – ability to identify and explain trends in data.
• Adaptable, dynamic approach – with the ability to blend art & science to adapt to changing market conditions
• Strong interpersonal skills – a collaborative style and ability to communicate effectively at all levels with strong oral, written and presentation skills
• Experience developing or maintaining ecommerce sites preferred.
• Experience in a professional sports environment preferred.

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world's diverse voices.  

Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.

Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.

Hiring Range Minimum:
$60,406 annually

Hiring Range Maximum:
$65,000 annually

Jobcode: Reference SBJ-rnovkk-3-145-99-84-42 in your application.